Here are 5 stories that we thought would be great to share with you guys . Have a great weekend everybody!
Kristof De Wulf, CEO of Insites Consulting shows us the future of market research by examining DIY tools, big data and tapping into consumer collaboration.
Do you have a “boring” business you’re trying to market? Robin Swire presents some ideas and examples used to turn an ordinary product into an exciting one.
Katherine Gustafson gives us a few tips on leadership from a tall-ship officer and founder of the Nova Scotia Sea School. Giving everyone a place, freeing your mind and asking the right questions are all key.
Ray Poynter highlights a few successes of social media mining in market research, and also covers the limitations of social media monitoring and listening.
Business2Community provides an infographic detailing the common mistakes made by small businesses including poor SEO, limited social media engagement and no mobile optimization.