Founder QuestionPro & Instigator in Chief for startups like IdeaScale, TryMyUI and Lander

The Enduring CPM and its Discontents

The Internet is a breeding ground for unlimited punditry, and the pundits are almost always wrong – as in the area of Internet advertising in which self-proclaimed seers declare the demise of the CPM, the fundamental unit of measurement in Internet Advertising.

The world has changed, they say, and advertisers/marketers want action and engagement, not just impressions. In this “theory,” the CPM is dead, but the CPC, CPL, and CPA are alive and kicking.

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Romi Mahajan is President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.

Your Workforce: 10 Truths Your Silicon Valley Product Manager Will Never Say On The Record

  He (or she) knows his real job title is professional nagger, and he’s pretty sure his dev team calls him something else, but that doesn’t stop him from proudly handing out embossed business cards….

Personalize That Survey!

Custom variables. They sound super techy, and maybe sound a bit intimidating, but they’re actually pretty easy to use and easy to set up. Use them to personalize your survey and your survey invitations for your…