The QuestionPro Blog: VerticalPanel Archives

September 1, 2006

The Confidence Score - Increasing Reliability of your Panel

We got thinking the other day about ways to increase the reliability and dependability on online research. The question today in not IF companies need to conduct online research, but how can they conduct online research effectively.

With VerticalPanel™ we've made panel management and incentive management easier. However we are still thinking about not only ways to conduct research easier, but also make it more reliable.

One such solution is our upcoming "Confidence Score™" measurement. The Confidence Score™ is a score assigned to each panel member based on a couple of factors:

- Country of Origin (IP Address Reverse Mapping)
- Demograpic Details Re-Questioning
- Time taken to complete a survey is within 1-Standard Deviation of the average
- Other Parameters?

We would like to know if you have other parameters that we should consider as we develop this solution. Let us know what you think.

Posted by Vivek Bhaskaran on September 1, 2006 7:12 AM | Permalink | Comments (0) | TrackBacks (0)

August 9, 2006

The qPoint Reward System for VerticalPanel™

We had some initial discussions with Thomas Novak from Vanderbilt's eLab and Gregg Van Rhyzin from eTownPanel who introduced the idea behind the weighted point system as compensation for panel members.

We are currently in the process of rolling out the qPoint system to be part of VerticalPanel™ - Panel Management Software.

The qPoint (Weighted Point System) allows you to combine the notion of instant gratification along with the weekly/monthly pick-a-winner drawing system.

The qPoint system works in the following way:

* Panel Members are rewarded "Points" for filling out surveys, referring friends etc.
* Members can login and check their Point balance anytime.
* When selecting winners (Drawing etc.) VerticalPanel™ will automatically "weight" the panel members with more points to have a propotionally better chance of winning.
* The probability of any panel member winning is a direct function of his points relative to the total points awarded for the panel as a whole.

I would like to give a special thank you to both Tom Novak and Gregg Van Rhyzin (Survey Research Director for CUNY) who helped us in talking through the solution that we've implemented.

Detailed Help

Posted by Vivek Bhaskaran on August 9, 2006 7:40 PM | Permalink | Comments (0) | TrackBacks (0)

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