Blog Archives

Grace Under Pressure – Why No Hardship is No Good

The economy is struggling, and small businesses have been hit the hardest. However, amid all the downsizing and leveling of growth there are lessons to be learned, ones which are forgotten in better economic times. Money Means Frills – As

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Posted in Essay

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I’d share with you this week: Market Research University Recordings are Available Over at Research Access, they held an all day program called  Market Research University –

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Posted in Uncategorized

Four Ways That Using a Customer Research Panel Makes You Money

It was only going to be a matter of time before someone figured out that random people milling around social media channels was going to be difficult to mobilize once the technology hit the mainstream. We’ve already seen how this

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Posted in customer research

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we

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Posted in Essay

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we

Tagged with: , , , , , , ,
Posted in Essay

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore

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Posted in customer research, Essay
"Conducting Research
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