Blog Archives

Grace Under Pressure – Why No Hardship is No Good

The economy is struggling, and small businesses have been hit the hardest. However, amid all the downsizing and leveling of growth there are lessons to be learned, ones which are forgotten in better economic times. Money Means Frills – As a business owner, its easy to be seduced by things you think you need, especially when those in the same industry think they need them as well. I’m talking about spending money on premium designs and logos, fat stacks of high-gloss business cards, cutting edge ad space, and automated phone systems. As good as these made me feel, I honestly

Tagged with: , , , , , , ,
Posted in Essay

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I’d share with you this week: Market Research University Recordings are Available Over at Research Access, they held an all day program called  Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU. In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have posted some additional resources from the training session: Diane Hagglund, of Dimensional Research, has shared fantastic B2B project

Tagged with: , , , , , , ,
Posted in Uncategorized

Four Ways That Using a Customer Research Panel Makes You Money

It was only going to be a matter of time before someone figured out that random people milling around social media channels was going to be difficult to mobilize once the technology hit the mainstream. We’ve already seen how this works on MySpace; as soon as Facebook got into the picture and allowed for tighter, more personal relationships to develop, the random associations via MySpace fizzled. Twitter had been moving into the same direction when they introduced “lists” and gave you the ability to start segmenting the people you followed into groups. And now, with the swooning over Google+ and

Tagged with: , , , , , , ,
Posted in customer research

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before.  Yet, when you think about it — that is the last thing that should happen. After all, you know your business, and you are doing the research to make better decisions.  You aren’t doing it to KNOW something — you’re doing it to learn something.

Tagged with: , , , , , , ,
Posted in Essay

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before.  Yet, when you think about it — that is the last thing that should happen. After all, you know your business, and you are doing the research to make better decisions.  You aren’t doing it to KNOW something — you’re doing it to learn something.

Tagged with: , , , , , , ,
Posted in Essay

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a great alternative for CEOs who hate all the hassle of social media, but want all the results. Here is a summary of the alternatives: If you hate the idea of losing control of your message, then create your own customer community.  You can create a

Tagged with: , , , , , , ,
Posted in customer research, Essay

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow us on Twitter

FREE Training

Weekly Training Webinar
Seating is Limited!