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Can Random Acts of Kindness Be a Profitable Marketing Strategy?

The really cool thing about technology is that it awakens sleeping opportunities that just weren’t feasible to do manually. A great example of this is outlined in the latest Trendwatching Brief.  They call it the Random Acts of Kindness Trend.

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Posted in Essay

Opportunities to Push the Envelope of Market Research

In a couple of weeks, Vivek Bhaskaran will be speaking at the IIR Technology Driven Market Research event in Chicago.   The Technology Driven Market Research Conference is all about the breakthrough technologies that will be used in market research.

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Posted in Essay

Trendy vs Mainstream: How to Know the Difference

The Trendwatching site has pulled together a series of “people on the street” videos.  They asked people all over the world a series of questions.  What makes these videos so interesting is not just the presentation of the information –

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Posted in Branding, customer research
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