Blog Archives

Grace Under Pressure – Why No Hardship is No Good

The economy is struggling, and small businesses have been hit the hardest. However, amid all the downsizing and leveling of growth there are lessons to be learned, ones which are forgotten in better economic times. Money Means Frills – As a business owner, its easy to be seduced by things you think you need, especially when those in the same industry think they need them as well. I’m talking about spending money on premium designs and logos, fat stacks of high-gloss business cards, cutting edge ad space, and automated phone systems. As good as these made me feel, I honestly

Tagged with: , , , , , , ,
Posted in Essay

Four Ways That Using a Customer Research Panel Makes You Money

It was only going to be a matter of time before someone figured out that random people milling around social media channels was going to be difficult to mobilize once the technology hit the mainstream. We’ve already seen how this works on MySpace; as soon as Facebook got into the picture and allowed for tighter, more personal relationships to develop, the random associations via MySpace fizzled. Twitter had been moving into the same direction when they introduced “lists” and gave you the ability to start segmenting the people you followed into groups. And now, with the swooning over Google+ and

Tagged with: , , , , , , ,
Posted in customer research

The 5 Myths of Selling to Small Business

Instead of telling you HOW to do research, today, I’m going to give you the results from some research. Ivy Worldwide conducted a survey of small- and medium-sized business owners/operators this year through a network of independent bloggers to determine what factors influence their purchasing decisions. The survey has identified five misconceptions that most marketers have when selling their product or services to SMBs.  The goal is to help marketers make their messages more effective so they can tap the viable market that is SMB. Ivy worldwide ~ SMB purchasing decisions survey View more presentations from Ivy Worldwide, Inc Myth

Tagged with: , , , , , , ,
Posted in customer research

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a great alternative for CEOs who hate all the hassle of social media, but want all the results. Here is a summary of the alternatives: If you hate the idea of losing control of your message, then create your own customer community.  You can create a

Tagged with: , , , , , , ,
Posted in customer research, Essay

4 Smart Ways to Expand Your Small Business

Today’s guest post is from Carol Roth, author of Entrepreneur Equation.  This post is adapted from the book. A new ADP survey says companies with fewer than 50 employees increased payrolls by 117,000 last month — the biggest hiring surge since 2006. AndPaychex Inc., which manages payroll accounting for companies with fewer than 100 workers, said checks per client rose 2.8 percent from a year ago in the first quarter of 2011, the biggest gain in two years. For many small businesses — particularly sole proprietors and mom-and-pop operations — expanding brings with it challenges as well as opportunities. The key

Tagged with: , , , , , , ,
Posted in Essay

The Power of Asking “What if” and “So What”

How many times have you run across an innovative product and service and thought “Why didn’t I think of that?!”  Or maybe you’re like me and have these “hairbrained” ideas, decide that they are silly and ignore them only to see them advertised or written about as the next great innovation! The really neat thing about this interconnected internet and social media culture is that we all have the ability to actually reach out to those people and simply ask them how they got the idea and what they did after that. One of my new-year’s resolutions was to do

Tagged with: , , , , , , ,
Posted in Essay