Tag Archives: Smartphone

IPSOS joins us in ushering in the SmartPhone revolution

Posted on November 22, 2011 by | Leave a comment

Today, we are proud to announce that IPSOS Loyalty has partnered with Survey Analytics and SurveySwipe to power the next wave of research with smartphones. Many of you know that we believe that smartphones represent a HUGE opportunity for research and many completely new and innovative models for insight and loyalty development with come out of this crucible. We are leading this effort with our SurveySwipe and SurveyPocket platforms – for the smartphones and tablets respectively.

We’ve partnered with IPSOS to join forces and bring smartphone based data-collection into mainstream research. IPSOS has a pedigree of exploring cutting edge technologies and using it as a differentiator for research.

With the IPSOS Mobile Loyalty Network, IPSOS clients have easy access to most of the tools offered by the Survey Analytics group of companies – Including IdeaScale, SurveySwipe, MicroPanel, MicroPoll, SurveyPocket – not to mention QuestionPro and SurveyAnalytics itself.

Here is what Ken Peterson, COO of IPSOS had to say about the partnership:

“Ipsos has always been a leader in adopting new methodologies to offer clients the latest and best innovations to provide market insights.  The introduction of the Ipsos Loyalty Mobile Network is another way Ipsos Loyalty is staying on the forefront of innovation.  We evaluated the best mobile survey technology available in the market, and it was an easy decision to partner with Survey Analytics.”

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Posted in Best Practice, New Feature, Research Tools and Apps, Uncategorized

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SurveySwipe Launches Mobile Research Communities Pilot Program

Posted on July 19, 2011 by | Leave a comment

Survey Analytics Offers Companies Three Months of Free Beta Testing

Seattle, July 19 2011 – SurveySwipe, a subsidiary of Survey Analytics is introducing a free three-month demo of the Mobile Research Communities pilot program to companies who sign-up for beta testing on the SurveySwipe website. SurveySwipe Mobile Research Communities allows companies to reach out to specific audiences with questions relevant to their brand and to receive feedback from that audience in real-time – via smart phones.

SurveySwipe serves as both a social and a business application. Users who download the app can earn points for answering questions related to their particular communities and those points can then be redeemed for various kinds of prizes like iPhone applications, gift cards, and other deals. The information obtained from SurveySwipe Mobile Research Communities is highly targeted, hyper-local, and easily obtained from users who are incentivized to respond in a convenient manner.

Like other Survey Analytics solutions, SurveySwipe is accessible and developed to be user-friendly. Companies can easily adapt each survey to their research needs and create a branded survey experience for subjects. SurveySwipe is compatible with iPhone, iPod touch, and iPad devices as well as being the only app to support all four major phone platforms.

“SurveySwipe gave our conference the ability to garner immediate feedback in real-time,” says Brian Dowdy, Director of Research, PSAMA. “Through their comprehensive reporting mechanism, we were able to quickly identify the pulse of the conference and adjust resources appropriately. SurveySwipe is the premier choice when building private communities for real-time.”

“As the industry continues to trend more and more towards mobile interaction, it is essential to gather feedback from this source,” said Vivek Bhaskaran, President and CEO of Survey Analytics. “SurveySwipe offers companies unlimited surveys and responses, full control of users and data, customizable points and rewards systems, and 10,000 users from a variety of communities that reflect the needs of diverse target audiences. But because of our commitment to innovation, we will continue to add more features and augment the already-successful program as we move forward.”

Survey Analytics is working on several other new products, including SurveyPocket, developed for the iPad platform. Companies wishing to sign up for the SurveySwipe Mobile Research Communities demo, should visit or click on the SurveySwipe Logo below.

http://surveyswipe.com/application/surveyswipe/mobile-research-communities.html

Enhanced by ZemantaLink to SurveySwipe Press Release: http://www.prnewswire.com/news-releases/surveyswipe-launches-mobile-research-communities-pilot-program-125821118.html

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Market Research About Tablets, iPads and Smart Phones Shows High Adoption Rates

Posted on June 29, 2011 by | 2 Comments

In my search for giving you something useful and worthwhile to read, I discovered some very interesting research stats on tablets and iPads.

It’s no surprise that these new devices have changed how we communicate – but they’ve also created a new experience for users; one that has actually changed their behavior, made them more open to advertising and resaerch as well as purchasing.

Check out some of these stats and see how you can take advantage of some of this revealing information.

The Power of the Tablet

  • A recent online survey found that 12% of today’s US online population currently owns or uses a tablet device and an incremental 11% intend to purchase a tablet device in the next 12 months. 
  • Currently only 4% of US households have a tablet.
  • Juniper research states that tablet sales will soar to 80 million units in 5 years.
  • The number of tablet users is projected to grow to 23% by early 2012-a group that represents an estimated 54 million people 87% of tablet users are accessing content and information.
  • 79% of app downloaders have paid for apps in the last 12 months; 26% of all apps downloaded are paid.
  • On average, those who have downloaded apps on tablets have spent $53 on apps in the past 12 months. In addition to iTunes, Amazon and Google, 29% of tablet users would prefer to buy apps from their cable company or internet provider and 25% would prefer to buy their apps directly from publishers.
  • 60% of tablet users are males; 48% are 18-34 years old 43% of tablet users have incomes in excess of $50,000 56% of tablet users who watch video watch full-length TV and 55% watch full-length movies.
  • More than 50% of tablet users say that tablets are ideal for researching products and making purchases.
  • Pew Research says that tablets are most popular for consumers aged 56 and younger.
  • Tablet users have most likely made multiple purchases: Tablet users are more likely than smartphone users to say they have made three to five, six to 10, and more than 10 online purchases in the last six months.


 

iPad Users

  • Sixty-five percent of them are male and 63% of them are younger than the age of 35.
  • iPad owners have positive response rates roughly double those of iPhone and overall connected device owners
  • iPad owners are more likely to make a purchase based on an ad
  • Nielsen research shows that 50% of both iPad and iPhone users earn $75,000 or more annually.  In contrast, about 30% of all mobile subscribers earn more than $75,000 annually.
  • 63% iPad users have paid to download an app. In addition, only 5% say they only download free apps, suggesting a high willingness in this group to pay for applications.
  • Apple’s iOS platform has nearly 38 million users, outreaching the Android platform by 59%

Smart phones and shopping experiences

  • According to a comScore study in March of 2011, 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone
  • 31% US smart phone owners who use their device for shopping frequently/often access promotional coupons in-store for in-store redemption.
  • Nearly 50% of respondents stated “awkward shopping experience” as the barrier that kept them from making purchases via smart phone device
  • Smart phone users haven’t downloaded any shopping apps in the last year.

What interestin stats have you seen about tablets, iPads and smart phones?  Share your resources with us!

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Posted in customer research, marketing strategy

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HTC’s Phone Targeted Toward Women – Thumbs Up or Thumbs Down?

Posted on May 18, 2011 by | 2 Comments

I ran into this interesting article on BNET; HTC is Making a Smart Phone for Women.  At first, I thought that this was going to be an article extolling the virtues of using research to create a product targeted at a market with some unique needs, but Damon Brown read the news in a completely different way — that HTC had completely missed the boat on this one and will join the ranks of other failed segment-based products such as the Samsung phone targeted at teens.

Perception Driving Data Interpretation

Granted this new product may or may not happen — after all, these reports were based on information coming from a “trusted source” which leaves a lot of room for error and corporate mind changing.  But that isn’t what I’m focused on.  I’m focused on the data interpretation.

The article Damon wrote was based on information coming from another article written in This is My Next, so one blog referencing another and neither from HTC.  Both authors were basically insulted by HTC effort to create a phone with specific features targeted at women.

As I think about this – it doesn’t seem that it’s the “targeted at women” that’s the problem, rather it’s the assumptions that were made about what would make the phone specifically appealing to women and, as it turns out, the features were :

COLOR –  ”greenish hue — we are told it’s somewhere between a forest and sea green and the color was selected for its “calming” effect. Our source was shown a few mockups, but each of them had a greenish-gray rubber back so “women can have a better grip of the phone.”

“shopping comparison and calorie counting apps — you know, because every woman watches the pounds”

accessories. First up is a wireless charging dock with built-in speakers. The phone apparently switches to alarm mode when you set it down on the charging pad. Speaking of speakers, there will also be a square-shaped speaker that attaches to a car visor and supports voice recognition. There will also be a “stylish” matching Bluetooth headset available.

The last accessory is certainty the most interesting. It’s said to be called the “charm indicator” and the cube-shaped device comes with a hook for attaching to a purse or bag. As we tried to show in the image, it lights up to notify you when you’ve got a new message or missed call. We expected this to pair wirelessly with the phone, however, we are told that it attaches to phone with a cord — apparently, the cord also makes it easier for women to fish the phone out of that deep purse. It sounds like a pretty crazy idea, but one that actually makes a bit of sense for those that constantly lose their phone in their bag and want to easily see if they have a new message.

I’m curious about what YOU think.  All of this information came from an insider and is based on focus groups HTC is said to have conducted with women in their 20′s and 30′s.  There is no mention of whether additional research has been conducted and what the results of that were.

If you were HTC what would you do next?  How would you handle the project?  Are people being simply too sensitive?  I mean why do we criticize car makers for not designing cars that are women friendly and then bash on HTC because they want to make it easier to dig your phone out of your purse?

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Check Out SurveySwipe Blog For All Things Mobile Research

Posted on March 23, 2011 by | 1 Comment

The Survey Analytics team has been a busy bunch lately.  Have you seen the new SurveySwipe blog?  If not, check it out for the latest trends and happenings in mobile research.

The trend toward mobile everything shows no signs of stopping.  In this article Liz Nelson talks about when we can expect mobile research to hit mainstream.  Here is an excerpt from the article:

  • Mobile research will come and it’s inevitable that it will succeed, however the market research industry is slow and is risk averse.
  • It will take several years for mobile research to be profitable drawing upon the experience with online market research when it replaced paper and telephone based market research.
  • The only difference between mobile and online surveys is the questionnaire design.

We’ve been talking about mobile research as a trend for a while – but it’s still a new phenomenon for business.  A recent ComScore study found that for the first time the number of smart phone users exceeded the number of non smart phone users.

The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. In the 3 month average ending August 2010, Smartphone subscribers made up 60 percent of those who used a downloaded application and 55 percent of those who used a browser.

 

About a year ago, most mobile survey applications were targeting young audiences because they were the predominant users of the technology and would take the time to answer survey questions.

But today, we see that this phenomenon is going to start evening our as more and more mainstream users are downloading applications and making their smart phone an integral part of their life.

 

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