Blog Archives

IPSOS joins us in ushering in the SmartPhone revolution

Today, we are proud to announce that IPSOS Loyalty has partnered with Survey Analytics and SurveySwipe to power the next wave of research with smartphones. Many of you know that we believe that smartphones represent a HUGE opportunity for research and many completely new and innovative models for insight and loyalty development with come out of this crucible. We are leading this effort with our SurveySwipe and SurveyPocket platforms – for the smartphones and tablets respectively. We’ve partnered with IPSOS to join forces and bring smartphone based data-collection into mainstream research. IPSOS has a pedigree of exploring cutting edge technologies

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Posted in Best Practice, New Feature, Research Tools and Apps, Uncategorized

SurveySwipe Launches Mobile Research Communities Pilot Program

Survey Analytics Offers Companies Three Months of Free Beta Testing Seattle, July 19 2011 – SurveySwipe, a subsidiary of Survey Analytics is introducing a free three-month demo of the Mobile Research Communities pilot program to companies who sign-up for beta testing on the SurveySwipe website. SurveySwipe Mobile Research Communities allows companies to reach out to specific audiences with questions relevant to their brand and to receive feedback from that audience in real-time – via smart phones. SurveySwipe serves as both a social and a business application. Users who download the app can earn points for answering questions related to their

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Posted in Feature Enhancements, Research Tools and Apps

Market Research About Tablets, iPads and Smart Phones Shows High Adoption Rates

In my search for giving you something useful and worthwhile to read, I discovered some very interesting research stats on tablets and iPads. It’s no surprise that these new devices have changed how we communicate – but they’ve also created a new experience for users; one that has actually changed their behavior, made them more open to advertising and resaerch as well as purchasing. Check out some of these stats and see how you can take advantage of some of this revealing information. The Power of the Tablet A recent online survey found that 12% of today’s US online population

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Posted in customer research, marketing strategy

HTC’s Phone Targeted Toward Women – Thumbs Up or Thumbs Down?

I ran into this interesting article on BNET; HTC is Making a Smart Phone for Women.  At first, I thought that this was going to be an article extolling the virtues of using research to create a product targeted at a market with some unique needs, but Damon Brown read the news in a completely different way — that HTC had completely missed the boat on this one and will join the ranks of other failed segment-based products such as the Samsung phone targeted at teens. Perception Driving Data Interpretation Granted this new product may or may not happen —

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Posted in Essay

Check Out SurveySwipe Blog For All Things Mobile Research

The Survey Analytics team has been a busy bunch lately.  Have you seen the new SurveySwipe blog?  If not, check it out for the latest trends and happenings in mobile research. The trend toward mobile everything shows no signs of stopping.  In this article Liz Nelson talks about when we can expect mobile research to hit mainstream.  Here is an excerpt from the article: Mobile research will come and it’s inevitable that it will succeed, however the market research industry is slow and is risk averse. It will take several years for mobile research to be profitable drawing upon the

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Posted in customer research

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