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The 5 Myths of Selling to Small Business

Instead of telling you HOW to do research, today, I’m going to give you the results from some research. Ivy Worldwide conducted a survey of small- and medium-sized business owners/operators this year through a network of independent bloggers to determine what factors influence their purchasing decisions. The survey has identified five misconceptions that most marketers have when selling their product or services to SMBs.  The goal is to help marketers make their messages more effective so they can tap the viable market that is SMB. Ivy worldwide ~ SMB purchasing decisions survey View more presentations from Ivy Worldwide, Inc Myth

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