Blog Archives

How to Improve The Quality of Your Data and the Honesty of Your Respondents

My father-in-law likes to say “The brain is smart” whenever we do or say something truly obvious.  Think of that phrase as a sort of alternative to “Duh”!  Actually, the human brain is a rather tricky thing.  And if you want to get into exactly how our brains trick us — you really aught to read Dan Ariely’s latest book The Honest Truth About Dishonesty. I read Dana Stanley’s interview with Dan Ariely on the Research Access blog and thought I’d share some ideas I got from his article with you. The entire discussion was on making it easy for respondents

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Posted in marketing strategy

5 Steps to Making Market Research Part of Your Product Offering

I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research.  Her main observation is that companies cut market research budgets because they see it as a luxury.  But if they were able to use that research in a variety of ways —  call it recycling or re-purposing — they might be able to justify those projects. She goes on to give several examples that inlcude: YouTube Video of the BART seat lab surveys Blog post about survey results from Word of Mouth Association WOMMA  Other Ways to Use Market Research as Part of Your

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Posted in customer research, Uncategorized

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I’d share with you this week: Market Research University Recordings are Available Over at Research Access, they held an all day program called  Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU. In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have posted some additional resources from the training session: Diane Hagglund, of Dimensional Research, has shared fantastic B2B project

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Posted in Uncategorized

SurveySwipe Launches Mobile Research Communities Pilot Program

Survey Analytics Offers Companies Three Months of Free Beta Testing Seattle, July 19 2011 – SurveySwipe, a subsidiary of Survey Analytics is introducing a free three-month demo of the Mobile Research Communities pilot program to companies who sign-up for beta testing on the SurveySwipe website. SurveySwipe Mobile Research Communities allows companies to reach out to specific audiences with questions relevant to their brand and to receive feedback from that audience in real-time – via smart phones. SurveySwipe serves as both a social and a business application. Users who download the app can earn points for answering questions related to their

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Posted in Feature Enhancements, Research Tools and Apps

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before.  Yet, when you think about it — that is the last thing that should happen. After all, you know your business, and you are doing the research to make better decisions.  You aren’t doing it to KNOW something — you’re doing it to learn something.

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Posted in Essay

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before.  Yet, when you think about it — that is the last thing that should happen. After all, you know your business, and you are doing the research to make better decisions.  You aren’t doing it to KNOW something — you’re doing it to learn something.

Tagged with: , , , , , , ,
Posted in Essay