Blog Archives

The 5 Myths of Selling to Small Business

Instead of telling you HOW to do research, today, I’m going to give you the results from some research. Ivy Worldwide conducted a survey of small- and medium-sized business owners/operators this year through a network of independent bloggers to determine what factors influence their purchasing decisions. The survey has identified five misconceptions that most marketers have when selling their product or services to SMBs.  The goal is to help marketers make their messages more effective so they can tap the viable market that is SMB. Ivy worldwide ~ SMB purchasing decisions survey View more presentations from Ivy Worldwide, Inc Myth

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Posted in customer research

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a great alternative for CEOs who hate all the hassle of social media, but want all the results. Here is a summary of the alternatives: If you hate the idea of losing control of your message, then create your own customer community.  You can create a

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Posted in customer research, Essay

Business to Business Marketing Trends for 2011

2011 is here and that means B2B marketing professionals are in the final stages of evaluating plans and have allocated budget for the year. Each company has unique goals as well as challenges, and what works for one company may not for another—there are no universal marketing solutions. However, the same key trends will impact every company, and marketers who capitalize on these trends will be better positioned to achieve their objectives. Buyers Crave Content Buyers crave useful, relevant content to help build their internal business cases and justify buying decisions. It’s up to you to provide valuable content to

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Posted in Essay, Uncategorized

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