Blog Archives

The 5 Myths of Selling to Small Business

Instead of telling you HOW to do research, today, I’m going to give you the results from some research. Ivy Worldwide conducted a survey of small- and medium-sized business owners/operators this year through a network of independent bloggers to determine

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Posted in customer research

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point. ┬áMost of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore

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Posted in customer research, Essay

Business to Business Marketing Trends for 2011

2011 is here and that means B2B marketing professionals are in the final stages of evaluating plans and have allocated budget for the year. Each company has unique goals as well as challenges, and what works for one company may

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Posted in Essay, Uncategorized
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