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Trendy vs Mainstream: How to Know the Difference

The Trendwatching site has pulled together a series of “people on the street” videos.  They asked people all over the world a series of questions.  What makes these videos so interesting is not just the presentation of the information – but the hi-resolution value of having the ability to watch the respondents’ body language as they respond to the questions. Have You Heard This video asks the respondents if they know what “web logging” is, then blogging. then Twittering, etc.  Take a look at the span of years involved in the answers. What did you know about blogging in 2004?

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Posted in Branding, customer research

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