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How to Set Customer Survey Objectives: Design Your Survey With the End in Mind

“Begin with the end in mind” is the number two habit of Highly Successful People for a reason: you want to focus your energy on actually doing what counts instead of counting what you’re doing. My favorite way to begin any survey project is to bring the team into a room and say “In the next hour, we are going to be spending about $50,000 (this is the estimated cost of everyone in the room for that hour) to discuss our customer satisfaction survey.¬† Let’s pretend that the results are in and that we have been tasked with¬† improving the

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