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Take the TRAITS Survey and See What Really Drives Choice

As marketers, the holy grail of any survey method or model would have to be something that could help us predict how a targeted audience would react given a particular offer.   Conjoint Analysis and its ability to flush out the offering-price combination that a given demographic would choose has always been a favorite tool for developing irresistible offerings.  Then there’s the recent focus on fMRI work as described by Martin Lindstrom in his business best seller “Buyology,” where he outlines the peculiarity with which our brains are wired and driven by deeply ingrained emotional drivers.  Or how about Dan Ariely,

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