Blog Archives

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we

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Posted in Essay

Is Product Proliferation Killing Your Profitability?

Product proliferation is often a function of improving customer service and experience.  A customer says they love product A and would buy millions of them — if only you could change the color from black to green. From that point

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Posted in Essay

How to Use Research to Develop an Offer Your Ideal Customers Can’t Resist

One of the terrific benefits of DIY market research is that you can reach out to more of your audience more often and get to know them better.  As you profile your audience and learn more about them, you can

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Posted in customer research, Uncategorized

5 Short and Sweet Reasons to Target a Specific Audience

Today’s guest post comes from Michael DiFrisco (a.k.a. The Affordable Branding Guy”  He’s decided not to overwhelm us with too much information and instead, just layout the benefits of focusing on and targeting a specific audience. Choosing a specific audience

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Posted in Essay

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore

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Posted in customer research, Essay

Learn to Design Killer Surveys From our friends at Research Rockstar

Want to take a crash course on survey design? Our friends at Research Rockstar are hosting an in-person survey design class on June 9th in Waltham Massachusetts. This is a fast, practical class that answers key questions about planning and

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Posted in Training

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