Blog Archives

What’s the Best Way to Spend $150?

So you’ve decided to use QuestionPro’s new Rewards feature in an effort to encourage responses for your survey. There’s just one problem standing in your way – with so many options available to reward your survey respondents,    

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Posted in marketing strategy, QuestionPro, Uncategorized

26 Practical Marketing Ideas That Require Research

It’s not always the economy, and you’re not stupid.  The marketing process is a lot like the laws of physics, for every action, there’s an equal and opposite reaction.  The trouble with sales is that there are so many variables, that it’s hard to pinpoint where the problem is so that you can fix it. The following is a list of 25 DIY Marketing strategies that you can try to build your sales back up to where they need to be.  I originally published this article on AMEX Open Forum.  But when I looked at it again, I realized that

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Posted in customer research, Essay

5 Steps to Making Market Research Part of Your Product Offering

I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research.  Her main observation is that companies cut market research budgets because they see it as a luxury.  But if they were able to use that research in a variety of ways —  call it recycling or re-purposing — they might be able to justify those projects. She goes on to give several examples that inlcude: YouTube Video of the BART seat lab surveys Blog post about survey results from Word of Mouth Association WOMMA  Other Ways to Use Market Research as Part of Your

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Posted in customer research, Uncategorized

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I’d share with you this week: Market Research University Recordings are Available Over at Research Access, they held an all day program called  Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU. In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have posted some additional resources from the training session: Diane Hagglund, of Dimensional Research, has shared fantastic B2B project

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Posted in Uncategorized

Free Webinar Wed 8/24/11 @ 8AM PST: How To Create Your Own Panel Management Solution in 30 Minutes

Wednesday August 24th, 2011 8:00 AM PST Click here to sign up now Panel management solutions are popping up everywhere for companies to explore. The main objectives to getting started is that it’s too difficult to learn, It’s too time consuming, or it requires to much dependent on the software company and slowing down the panel debut. With SurveyAnalytics solution, MicroPanel, implementing your own panel management solution doesn’t have to be difficult and require 2-3 months of set-up time to get started. The webinar “How To Set Up a Panel Management Solution in 30 Minutes” will help familiarize you with

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Posted in Feature Enhancements, Uncategorized, Webinar

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before.  Yet, when you think about it — that is the last thing that should happen. After all, you know your business, and you are doing the research to make better decisions.  You aren’t doing it to KNOW something — you’re doing it to learn something.

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Posted in Essay

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