Blog Archives

What’s the Best Way to Spend $150?

So you’ve decided to use QuestionPro’s new Rewards feature in an effort to encourage responses for your survey. There’s just one problem standing in your way – with so many options available to reward your survey respondents,    

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Posted in marketing strategy, QuestionPro, Uncategorized

26 Practical Marketing Ideas That Require Research

It’s not always the economy, and you’re not stupid.  The marketing process is a lot like the laws of physics, for every action, there’s an equal and opposite reaction.  The trouble with sales is that there are so many variables,

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Posted in customer research, Essay

5 Steps to Making Market Research Part of Your Product Offering

I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research.  Her main observation is that companies cut market research budgets because they see it as a luxury.  But if they were able

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Posted in customer research, Uncategorized

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I’d share with you this week: Market Research University Recordings are Available Over at Research Access, they held an all day program called  Market Research University –

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Posted in Uncategorized

Free Webinar Wed 8/24/11 @ 8AM PST: How To Create Your Own Panel Management Solution in 30 Minutes

Wednesday August 24th, 2011 8:00 AM PST Click here to sign up now Panel management solutions are popping up everywhere for companies to explore. The main objectives to getting started is that it’s too difficult to learn, It’s too time

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Posted in Feature Enhancements, Uncategorized, Webinar

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we

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Posted in Essay

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