Blog Archives

Online Surveys and Social Media

Doing branding or blind surveys used to be a real hassle because you’d have to recruit an expensive panel.  But that’s not the case anymore.  You can actually run a terrific blind survey by using the QuestionPro social media sharing

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Posted in Feature Enhancements

How to Become an Authority in Your Industry

It’s more important than ever to become an authority in your industry.  You may think that the market is overcrowded, but don’t be fooled.  Most people assume that you have to be an author, self-employed or a CEO to be

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Posted in Essay

Four Ways That Using a Customer Research Panel Makes You Money

It was only going to be a matter of time before someone figured out that random people milling around social media channels was going to be difficult to mobilize once the technology hit the mainstream. We’ve already seen how this

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Posted in customer research

How to Use Market Research Techniques to Drive Sales

Traditional market research functions used to live on the more analytical side of most big companies.  The product and marketing managers come to them as technical advisors to ask questions.  They would create and structure scientifically valid focus groups and

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Posted in customer research

How to Use Market Research for SEO Strategy

I ran across this question today — “Is market research important to SEO strategy?” I’m familiar with the idea of doing RESEARCH – keyword research, industry research, even customer research, in order to come up with SEO insights.  But I

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Posted in Essay

Your New Resource for Innovations

If you don’t subscribe or read “Trendwatching” yet.  I would highly encourage you to do so.  Every quarter they send a report that meticulously pulls observations from their panel of “trendwatchers” from all over the world.  The result is a

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Posted in Essay
"Conducting Research
with Mobile in Mind"
- a Google+ Hangout.
Thursday 4/24/14
9am PDT / 12pm EDT

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