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Follow up from Webinar on Thursday June 17th, 2010

On Thursday June 17th, 2010 we teamed up with Dorian Simpson of Planning Innovations on the topic: Effective Use of Online Surveys for the Innovation Process The turn out for this topic was fantastic! It has been proven that customer-driven innovation requires a steady flow of real insight from real customers. However, to be successful, the right questions and techniques must be used for each stage of innovation. If used correctly, cost-effective online survey methods can become an essential tool to consistently deliver new, valuable products and services. Dorian presented on VOC (voice of the customer) techniques that can be

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