Blog Archives

Four Ways That Using a Customer Research Panel Makes You Money

It was only going to be a matter of time before someone figured out that random people milling around social media channels was going to be difficult to mobilize once the technology hit the mainstream. We’ve already seen how this

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Posted in customer research

SurveySwipe Launches Mobile Research Communities Pilot Program

Survey Analytics Offers Companies Three Months of Free Beta Testing Seattle, July 19 2011 – SurveySwipe, a subsidiary of Survey Analytics is introducing a free three-month demo of the Mobile Research Communities pilot program to companies who sign-up for beta

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Posted in Feature Enhancements, Research Tools and Apps

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we

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Posted in Essay

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we

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Posted in Essay

5 Short and Sweet Reasons to Target a Specific Audience

Today’s guest post comes from Michael DiFrisco (a.k.a. The Affordable Branding Guy”  He’s decided not to overwhelm us with too much information and instead, just layout the benefits of focusing on and targeting a specific audience. Choosing a specific audience

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Posted in Essay

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore

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Posted in customer research, Essay

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