Blog Archives

Four Ways That Using a Customer Research Panel Makes You Money

It was only going to be a matter of time before someone figured out that random people milling around social media channels was going to be difficult to mobilize once the technology hit the mainstream. We’ve already seen how this works on MySpace; as soon as Facebook got into the picture and allowed for tighter, more personal relationships to develop, the random associations via MySpace fizzled. Twitter had been moving into the same direction when they introduced “lists” and gave you the ability to start segmenting the people you followed into groups. And now, with the swooning over Google+ and

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Posted in customer research

SurveySwipe Launches Mobile Research Communities Pilot Program

Survey Analytics Offers Companies Three Months of Free Beta Testing Seattle, July 19 2011 – SurveySwipe, a subsidiary of Survey Analytics is introducing a free three-month demo of the Mobile Research Communities pilot program to companies who sign-up for beta testing on the SurveySwipe website. SurveySwipe Mobile Research Communities allows companies to reach out to specific audiences with questions relevant to their brand and to receive feedback from that audience in real-time – via smart phones. SurveySwipe serves as both a social and a business application. Users who download the app can earn points for answering questions related to their

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Posted in Feature Enhancements, Research Tools and Apps

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before.  Yet, when you think about it — that is the last thing that should happen. After all, you know your business, and you are doing the research to make better decisions.  You aren’t doing it to KNOW something — you’re doing it to learn something.

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Posted in Essay

Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge

One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before.  Yet, when you think about it — that is the last thing that should happen. After all, you know your business, and you are doing the research to make better decisions.  You aren’t doing it to KNOW something — you’re doing it to learn something.

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Posted in Essay

5 Short and Sweet Reasons to Target a Specific Audience

Today’s guest post comes from Michael DiFrisco (a.k.a. The Affordable Branding Guy”  He’s decided not to overwhelm us with too much information and instead, just layout the benefits of focusing on and targeting a specific audience. Choosing a specific audience for your business is a powerful form of focus. Targeting means you reject the idea of believing the best way to build your business is by hitting every living person in your area. It allows you to focus on the specific customer or client types that are most desirable. Here are some of the other benefits of targeting a specific

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Posted in Essay

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for well over five years, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a great alternative for CEOs who hate all the hassle of social media, but want all the results. Here is a summary of the alternatives: If you hate the idea of losing control of your message, then create your own customer community.  You can create a

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Posted in customer research, Essay

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