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Main Street CEOs Optimistic on Future and Looking to Innovation

The Vistage Confidence Index evolved from a “customer survey” to the largest survey of chief executives from small and medium sized businesses in the U.S.  Over 2,500 small business CEOs answer the same set of 9 questions based on the

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Posted in Best Practice, Essay, Newsletter

How to Set Customer Survey Objectives: Design Your Survey With the End in Mind

“Begin with the end in mind” is the number two habit of Highly Successful People for a reason: you want to focus your energy on actually doing what counts instead of counting what you’re doing. My favorite way to begin

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Posted in customer research, Uncategorized
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