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Main Street CEOs Optimistic on Future and Looking to Innovation

The Vistage Confidence Index evolved from a “customer survey” to the largest survey of chief executives from small and medium sized businesses in the U.S.  Over 2,500 small business CEOs answer the same set of 9 questions based on the economy and another 5-7 questions relating to current economic issues.  All of the respondents are members of Vistage International. The Results for Q2 2010 Here is a quick summary of the Q2 results that were published in July, 2010. CEOs have made adjustments based on a leaner, meaner economy and feel that they are positioned for success. New opportunities and

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Posted in Best Practice, Essay, Newsletter

How to Set Customer Survey Objectives: Design Your Survey With the End in Mind

“Begin with the end in mind” is the number two habit of Highly Successful People for a reason: you want to focus your energy on actually doing what counts instead of counting what you’re doing. My favorite way to begin any survey project is to bring the team into a room and say “In the next hour, we are going to be spending about $50,000 (this is the estimated cost of everyone in the room for that hour) to discuss our customer satisfaction survey.  Let’s pretend that the results are in and that we have been tasked with  improving the

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Posted in customer research, Uncategorized

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