Blog Archives

5 Steps to Making Market Research Part of Your Product Offering

I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research.  Her main observation is that companies cut market research budgets because they see it as a luxury.  But if they were able to use that research in a variety of ways —  call it recycling or re-purposing — they might be able to justify those projects. She goes on to give several examples that inlcude: YouTube Video of the BART seat lab surveys Blog post about survey results from Word of Mouth Association WOMMA  Other Ways to Use Market Research as Part of Your

Tagged with: , , , , , , ,
Posted in customer research, Uncategorized

FREE Training

Weekly Training Webinar
Seating is Limited!