Blog Archives

SurveySwipe Launches Mobile Research Communities Pilot Program

Survey Analytics Offers Companies Three Months of Free Beta Testing Seattle, July 19 2011 – SurveySwipe, a subsidiary of Survey Analytics is introducing a free three-month demo of the Mobile Research Communities pilot program to companies who sign-up for beta testing on the SurveySwipe website. SurveySwipe Mobile Research Communities allows companies to reach out to specific audiences with questions relevant to their brand and to receive feedback from that audience in real-time – via smart phones. SurveySwipe serves as both a social and a business application. Users who download the app can earn points for answering questions related to their

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Posted in Feature Enhancements, Research Tools and Apps

HTC’s Phone Targeted Toward Women – Thumbs Up or Thumbs Down?

I ran into this interesting article on BNET; HTC is Making a Smart Phone for Women.  At first, I thought that this was going to be an article extolling the virtues of using research to create a product targeted at a market with some unique needs, but Damon Brown read the news in a completely different way — that HTC had completely missed the boat on this one and will join the ranks of other failed segment-based products such as the Samsung phone targeted at teens. Perception Driving Data Interpretation Granted this new product may or may not happen —

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Posted in Essay

Check Out SurveySwipe Blog For All Things Mobile Research

The Survey Analytics team has been a busy bunch lately.  Have you seen the new SurveySwipe blog?  If not, check it out for the latest trends and happenings in mobile research. The trend toward mobile everything shows no signs of stopping.  In this article Liz Nelson talks about when we can expect mobile research to hit mainstream.  Here is an excerpt from the article: Mobile research will come and it’s inevitable that it will succeed, however the market research industry is slow and is risk averse. It will take several years for mobile research to be profitable drawing upon the

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Posted in customer research

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