Blog Archives

5 Steps to Making Market Research Part of Your Product Offering

I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research.  Her main observation is that companies cut market research budgets because they see it as a luxury.  But if they were able to use that research in a variety of ways —  call it recycling or re-purposing — they might be able to justify those projects. She goes on to give several examples that inlcude: YouTube Video of the BART seat lab surveys Blog post about survey results from Word of Mouth Association WOMMA  Other Ways to Use Market Research as Part of Your

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Posted in customer research, Uncategorized

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I’d share with you this week: Market Research University Recordings are Available Over at Research Access, they held an all day program called  Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU. In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have posted some additional resources from the training session: Diane Hagglund, of Dimensional Research, has shared fantastic B2B project

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Posted in Uncategorized

The 5 Myths of Selling to Small Business

Instead of telling you HOW to do research, today, I’m going to give you the results from some research. Ivy Worldwide conducted a survey of small- and medium-sized business owners/operators this year through a network of independent bloggers to determine what factors influence their purchasing decisions. The survey has identified five misconceptions that most marketers have when selling their product or services to SMBs.  The goal is to help marketers make their messages more effective so they can tap the viable market that is SMB. Ivy worldwide ~ SMB purchasing decisions survey View more presentations from Ivy Worldwide, Inc Myth

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Posted in customer research

How to Use Market Research for SEO Strategy

I ran across this question today — “Is market research important to SEO strategy?” I’m familiar with the idea of doing RESEARCH – keyword research, industry research, even customer research, in order to come up with SEO insights.  But I really didn’t feel like I understood the role of market research within SEO strategy. As it turns out a series of Focus.com experts had this one covered. Here are some of their responses: Stan Sweeney: Qualitative researchers gathers the emotional behavior of a brand. Qualitative is more leading than large research samples. But, it takes a brand pro to listen

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Posted in Essay

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