The QuestionPro Blog: MicroPoll Archives

June 26, 2008

Notes from CASRO Technology Conference: SMS Research

Lots of great presentations today at the CASRO Technology conference. One of the themes today has been SMS marketing and research. I culled out some interesting notes from all the talks that I thought you might enjoy:

-Mobile phone market is exploding (presented with too many slides to make the point)
-23% of US mobile subscribers say they have been exposed to adverts or marketing on their phone
-Only way to reach people that don't have a landline (duh)
-Phones are deeply personal - must be careful about contacting people
-95% of phones can receive SMS/text messaging
-SMS can be used for: alerts, info, messages, coupons, surveys
-SMS research always has faster response times
-Better to execute short SMS interviews over time vs long surveys over short time
-Data plans are expensive and requires special hardware thus explains 20% mobile web adoption rate

We've integrated SMS polling within MicroPoll.com for some time now. Its interesting to see the myriad of SMS market research projects that companies have implemented already. Do you have a need for some type of SMS research? Is there a particular feature related to SMS research that you need or are unable to find? Submit an idea today - we'd love to hear your SMS related feedback/ideas.

Posted by Rob Hoehn on June 26, 2008 1:32 PM | Permalink | Comments (0) | TrackBacks (0)

February 22, 2008

Free SMS Polling Tool : Conduct Mobile/SMS Surveys/Polls

We've decided to "eat" the costs associated with mobile/sms surveys and make this available at no extra cost -- at least for the next couple of months. If you are not familiar with MicroPoll just goto MicroPoll.com.

if you are a current QuestionPro/ContactPro subscriber, you can enable MicroPoll under your account -- Click on the top left corner :

SMS Polling / Mobile Voting.
When you create a poll, you now have an option to enable SMS/Mobile voting on a poll. You need to register a name for your poll. This name is unique in our system and is used to identify your poll.

You can then tell everyone who wants to vote on the poll, to send a text message with your poll's name to 77136 -- This is a 5 digit "short code" that we've registered. Once users send the text message, and your poll is identified, the system will send the poll back to the user and they can then reply back with a vote.

See live example for the poll below: (To take this same poll via mobile/sms send poll to 77136

NOTE: The SMS Polling tool is in beta. So, we would love to hear from you if you are having issues/problems etc.

References:

http://www.questionpro.com//help/410.html