Blog Archives

Socia media marketing; inferring quality of service; a research study example; survivor bias in analytics; UX tests for beer tasting apps. It’s the #FridayFive!

A guide to social media marketing, social media ratings for hospitals, an example of using multiple qualitative research methods including a survey for a full research study, survivor bias, and beer tasting apps – that’s this week’s #FridayFive!

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Tips, tips, and more tips, and some fun info about global brands. It’s time for the #FridayFive!

This week, we have some tips for you — from how to design a usability test, to considerations for segmentation, to your LinkedIn profile, to measuring social media engagement. Add to that a fun bit about top global brands, and that’s your #FridayFive!

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Best Practice: How to Say Your Survey is Long

Imagine this scenario: you’re taking your car in for an oil change. You drop off your car, and the people behind the counter ask if you need a ride back to your home or place of business. You answer you aren’t sure – how long will this take? The response comes back: we don’t really know… Your car is already in the bay, so you figure it won’t take long. After all, it seems like it should be a pretty straightforward oil change, right? Four hours later, you’re still waiting, with no word on why this is taking so long

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Color the Survey Pretty!

We’re working on our upcoming special free training session all about personalizing and customizing surveys. I did a quick how-to video about using custom variables for how to personalize a survey, but I want to look at one of the cool features we have for easily customizing a survey.

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Tweets in Google search results soon; research quality perspectives; tips for your market research; subscription models and instant feedback; and two similar studies – two very different results! That’s this week’s #FridayFive!

This week, we look at a fresh perspective on the notion that research quality is dropping quickly; how subscription business models can also mean instant market research information; market research tips for your business plan; the near future of tweets in Google search results; and a case study on how two surveys asking similar questions can produce very different results. That’s the #FridayFive for February 6, 2015!

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From holographic computing to questions to include in your next employee feedback survey – this week’s #FridayFive!

Can you believe it’s already Friday again? Neither can we. Looks like change is in the air this week! We look at holographic computing, how to make our respondents’ experience better; the benefit of a retail store remodel; lessons on automated social media posts; and what to include in your next employee feedback survey! That’s this week’s #FridayFive!

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