Customer feedback – we all know it’s important, but we also all want to avoid making our customers feel like they’ve been pressured into replying, let alone feeling like they are being over-surveyed. Let’s look at the general steps to a successful customer feedback survey project.
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This week, we explore a wide range of topics: how employee advocacy can help your company achieve its objectives; how to delight customers who might otherwise be walking away upset; how to write a SQL query; which online forms garner the best customer conversions; and two MR industry greats. Welcome to the #FridayFive! Making the Case for Employee Advocacy — Dynamic Signal Blog Employee advocacy: letting your employees become natural advocates for your company. Check out this blog post listing five use case scenarios where employee advocacy can contribute to the company’s own goals. How to Turn a Customer Disaster…
From Ikea’s success to Radioshack’s demise, this week, there were some fascinating gems regarding marketing and market research. Check out this week’s #FridayFive round-up!
A guide to social media marketing, social media ratings for hospitals, an example of using multiple qualitative research methods including a survey for a full research study, survivor bias, and beer tasting apps – that’s this week’s #FridayFive!
This week, we have some tips for you — from how to design a usability test, to considerations for segmentation, to your LinkedIn profile, to measuring social media engagement. Add to that a fun bit about top global brands, and that’s your #FridayFive!