Blog Archives

How to Use Google Hangouts as an Online Focus Group Platform

hangout on air focus group

All of my marketing life, I’ve dreamed of doing focus groups more often.  But those corporate style focus groups were always over the budget and out of reach.  I’ve always wondered how much more successful some of my campaigns or product launches would have been had I been able to interact with out target customers face-to-face.

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#FridayFive – Stories from Around the Web

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Friday is here again, and that means it’s time for the #FridayFive! Here is where we provide you with five articles from around the web that relate to market research, small business and marketing. Enjoy your weekend everyone!   The Facebook marketing free ride is over (InsideFacebook) Justin Lafferty writing for Inside Facebook explains how marketing on Facebook is truly no longer a free ride, and explains what to do to help supplement the changes.   What’s hot in market research? (NewMR) What’s the latest in market research? Ray Poynter goes over a few hot, bubbling and not so hot

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#FridayFive – Stories from Around the Web

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To wrap up this week, how about the #FridayFive with some articles about marketing, market research and small biz? Hope everyone has a fantastic weekend!   Sneakernomics: Marketing With Millennials (Forbes) Matt Powell discusses marketing to Millennials, and describes quite a few characteristics that this very large group possesses.   If You Have Not Mastered Marketing on LinkedIn, You May Be Losing Business (Small Business Trends) Have you ever thought to use LinkedIn for marketing? Mark Amtower goes over how you can take advantage of this huge network which now has over 300 million members.  

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#FridayFive – Stories from Around the Web

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Well it’s Friday again and time for another #FridayFive! This is where we bring you 5 articles that are related to market research, marketing and small business. Please enjoy and have a great weekend!   What You Should Measure in Your Marketing—and Why (MarketingsProfs) Measuring for the sake of tracking activity without clarity of the expected impact and value becomes a time-consuming, meaningless exercise. In this article, Laura Patterson covers the “why” of marketing measures.   To Compete With Giants, ‘Bring Your Small-Business Game’ (Entrepreneur) When competing against giants in an industry, people have to be your secret weapon. Catherine

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#FridayFive – Stories from Around the Web

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Friday is upon us once more, which means it’s time for another #FridayFive! This is where we gather 5 relevant articles that relate to market research, marketing and small business. Hope everyone has a great weekend!   4 Steps to Business Efficiency (SmallBizDaily) How efficient is your business? Lucinda Smith goes over 4 steps to create efficiency within your workplace.   Strengths and Limitations of the Customer Effort Score (ResearchAccess) Aaron Turner writing for Research Access covers the Customer Effort Score and details the score’s weaknesses and strengths.  

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#FridayFive – Stories from Around the Web

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Friday is here once again and that means it’s time for another #FridayFive! This is where we provide you with 5 articles that are relevant to market research, small business and marketing.   Visual Social Marketing 101 (Mashable) If you’re a business owner and you’ve never thought to use Vine, Snapchat or Instagram, Seth Fiegerman writing for Mashable gives a few examples of how it can be successfully done.   8 Must Answer Questions Before You Start Inbound Marketing (Business2Community) Thinking on starting an inbound marketing campaign? Bill Faeth, President of Inbound Marketing Agents, goes over 8 questions to ask

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