Every week, we gleefully scour the web for interesting articles about market research, marketing, and small business trends and bring you five that we thought you might like to read, too. This week, our selection covers wearable and implantable tech, more on the mobile survey trend, and more.
If you’ve followed us long, you know that each Friday, we give a roundup of a five articles that caught our attention this week from the fields of marketing, market research, and small business. Let’s take a look at this week’s #FridayFive!
As we have all experienced, surveys have changed a lot over the years. What for decades existed primarily as agency-based paper surveys conducted by telephone, later migrated to the web; with app usage outpacing mobile web usage we now have tablet and smartphone apps for administering surveys, and more.
If you’re familiar with QuestionPro’s Push to Social question type, you know how amazing it is to get customer ratings for your organization while also encouraging them to share positive ratings on your organization’s Facebook, Twitter, Yelp, and Google+ pages. Now, if your respondent gives you a poor review, you can immediately ask why!
Friday is here again which means here’s another #FridayFive! This is where we provide you with five great web articles that relate to marketing, market research and small business.
One of the industry standards for determining customer satisfaction and loyalty is the Net Promoter Score question. If you haven’t heard of NPS, you’ve likely seen it in action: rating an experience or a product on a scale of 0 to 10. It is also the only industry satisfaction question to use a full 11-point scale. But do you know what each of the numbers actually means and how to use the question in a feedback experience?