Category Archives: Feature Enhancements

Assuring Your Online Survey is Secure

More and more companies are using online surveys to gather data from their customers. While this is a great way gauge the pulse of consumers, it is critical to assure the surveys are safe and the data that is given is protected. QuestionPro has two survey software features that will help keep the data safe and your reputation intact.

Password Protection

One way to assure surveys are secure is to enable password protection for your surveys. Global Password Protect gives one common password for respondents to which only they will have access. This tool works with survey respondent tracking and the ABBS option will continue to function. Passwords can only be up to 64 characters long.

To configure password protection through QuestionPro, simply Login, go to Survey and then Select Survey. Then proceed to Survey Control and Security.

 

Secure Sockets Layer (SSL) Option

You can also protect your online surveys by using the SSL option within QuesitonPro. When this feature is employed, the links for the surveys are automatically encoded using SSL, which is the industry standard encryption technology. SSL adds another layers of security and ensures that no one else has access to the data. The SSL technology encrypts data that gets passed between QuestionPro’s servers and the survey respondent.

It’s easy to enable SSL security with online surveys. The survey designer simply clicks the “Edit” link for the “Survey” and “Survey Control.” Then select the SSL option and save.

One limitation of SSL is that it cannot be used with custom URL branding. If you want to use the SSL option, you cannot use the Custom URL and if you want to use the Custom URL option then you cannot use the SSL option. Keep in mind that this is a technical limitation that is NOT unique to QuestionPro.

With options such as SSL and password protection, your online surveys will assure a protected level of security that you can instill in respondents. The data is protected and therefore, respondents can feel safe providing valuable feedback to your company. By addressing security with your customers, you assure them you care enough about them to make sure their feedback and data is protected.

Online Surveys and Social Media

Doing branding or blind surveys used to be a real hassle because you’d have to recruit an expensive panel.  But that’s not the case anymore.  You can actually run a terrific blind survey by using the QuestionPro social media sharing feature.

This feature has been around quite a while, but it doesn’t get much use — mostly because we’ve been trained to think of blind branding surveys as beyond our budget or our reach.  But if you or your company have invested time and effort into developing an active social media community inside your industry or area of expertise, then this is where your investment really pays off.

How to use the social media integration feature

Simply begin by creating the survey you’d like to run.  When you’re done designing the survey, click on the “send” tab and choose “invite respondents” from the left-hand navigation.

You’ll get the option to post your survey to Twitter, LinkedIn and Facebook.  And even more exciting than that — your respondents will have the opportunity to share your survey with THEIR communities.  This is where you get the most bang for your time and effort.

Here is a screen shot that will help you get started:

KnowledgeBank Makes Your Survey Projects Easier and Better

One of the hardest parts of executing an online survey or market research study is writing the questions to get the answers you need. Luckily QuestionPro users do not have to struggle with this any longer. QuestionPro is excited to launch KnowledgeBank, a library of professionally written survey questions crafted for your market research needs.

Those of you using market research every day know it is crucial to have clear and accurate information in order to make the best business decisions. You need your questionnaires to be easy to create and to yield a high response rate. KnowledgeBank helps create even better surveys while guaranteeing quality.

KnowledgeBank helps you to easily create professional and consistent surveys. The questions – which are contained in the Question Library – can be reused multiple times across several different surveys. This new tool contains hundreds of sample survey questions in a variety of categories, including demographics, customer feedback, academics, events, and many more. KnowledgeBank saves you the trouble of creating even the most basic questions, such as What is your age? and What is your income?

In addition to ease of use, a major advantage to using pre-written survey questions is the results you receive. To put it simply, pre-written questions optimize response rates and assure your survey results are accurate. In conjunction with researchers at Parametric and PowerFeedback the questions are professionally written and tested for maximum responses. Using pre-written questions reduces bias, thus producing more accurate answers. And the more accurate survey questions are, the better your business can respond to the needs of its customers and satisfy clients.

KnowledgeBank is perfect for first-time survey writers as well as professional market researchers.  Its easy-to-use step-by-step process is located right within your QuestionPro survey module. You have the ability to create a library of questions that can be stored within your account and reused across surveys – all this with a few clicks and copy and paste commands.

Do not let the question-writing process get in the way of creating an easy and effective survey. Using QuestionPro’s newest tool, KnowledgeBank, will help you easily and accurately formulate surveys like never before.

Create Online Surveys in Multiple Languages

It’s a small world and now you can survey them in multiple languages.  QuestionPro gives you the ability to create online surveys in 41 different languages that include standards like French and Spanish, but also more uncommon languages such as Vietnamese, Arabic and Hindi.

Benefits of giving surveys in multiple languages

When you allow respondents to complete surveys in the language of their choice, they not only relate better and more closely to your brand, they can give  more complete responses.  At least you would know that they fully understood the questions and responded accordingly.

How to customize your survey in different languages

  1. Create your survey in English or Original Language
  2. Go into the  ”edit surveys” tab in your account, then choose “Display options” from the left hand navigation bar
  3. Scroll down to the “Language” section
  4. Choose the language to which you’d like to translate your survey and “Add” the translation
  5. Go back into your survey and translate each question into the designated language.

What’s been your experience with online surveys in different languages?  Leave a comment and tell us all about it.

Survey Pocket Now Available for QuestionPro and Survey Analytics Users

Are you going to a trade show or an event where you’d love to get feedback or use surveys as a lead generation tool?  Now is your chance.  The folks over at SurveyPocket are making an offer you won’t want to refuse!

Now all Survey Analytics and QuestionPro users will have access to this wonderful tool.  If you have an iPad, you will be able to use this feature for free and if you DON’T have an iPad — read on.

[Editor's Note:  This post was originally published on the SurveyPocket blog.]

SurveyPocket is such an awesome system for mobile field data collection, that we wish any researcher could use it anytime they’d like.

However, the sad reality is that some projects require more than just a couple of tablet devices.

Not everybody has a stack of iPads laying around, waiting to be used for research.

Except us, that is.

Yup.  We’re so excited to get you rocking on your next mobile data collection project, that we went out and bought 20 iPads specifically so you can use them for your next research project.

All our iPads are pre-loaded with a copy of SurveyPocket.  And of course, we provide you support along the way.

Call us impetuous.

Call us crazy.

But whatever you do, make sure to call us to arrange to use our iPads for your next project.

 

You Can Thank Us Later – Customize Your Online Polls Using These Newly Released APIs

You don’t have to be a HUGE enterprise to have gorgeous branded and customized polls on your web site.  Granted, you will have to have some technical expertise — but not a staff of expensive engineers.

The MicroPoll application has just released new and improved APIs that will make white-labeling your polls a breeze.

What’s an API and why is this exciting enough to write an article about it?

API stands for Application Programming Interface — and it’s like a gateway that allows you to interact with and customize inside of an already existing platform.  For example Facebook and Twitter are existing platforms and HootSuite and Facebook Apps use APIs to communicate with the platform.

APIs are specially designed to expose only the  chosen functionality and/or data while safeguarding other parts of the application which provides the interface.

And this is why the MicroPoll API is so exciting.  It frees you up from the basic templates that we’ve provided and gives you access to the back end of the MicroPoll platform that allows you to make changes without losing functionality.

Check out this step-by-step tutorial on how to use the new MicroPoll API.

Who should use this?
If you’re an organization who wants to leverage polling from either their own applications or websites use these API’s to give your poll that professional look and feel.
Why would you want to use this?
Your organization can ask a developer to use these APIs to embed polling capabilities natively into applications or more seamlessly into your websites. There is no need to build infrastructure to support data collection or reports because MicroPoll takes care of these.
What’s in it for YOU? 
If you’re rigorous about your brand, then this new feature will allow you to create a a high-end look without all the big budget expenses that go with it.   People will try and tell you that it doesn’t matter – but you know that it does.  There’s no denying that your brand drops a bit in credibility when you’ve invested big bucks in a web site or branding only to embed a cheesy-looking poll inside of a professionally designed web site.
Here’s an example of how one company inserted their logo into the poll.
What could you do with Micropoll’s new API?

Free Webinar Wed 8/24/11 @ 8AM PST: How To Create Your Own Panel Management Solution in 30 Minutes

Wednesday August 24th, 2011

8:00 AM PST

Click here to sign up now

Panel management solutions are popping up everywhere for companies to explore. The main objectives to getting started is that it’s too difficult to learn, It’s too time consuming, or it requires to much dependent on the software company and slowing down the panel debut. With SurveyAnalytics solution, MicroPanel, implementing your own panel management solution doesn’t have to be difficult and require 2-3 months of set-up time to get started. The webinar “How To Set Up a Panel Management Solution in 30 Minutes” will help familiarize you with the following:

-Trends & Advantages of creating and managing your own panel solution

-How to get started : 5-point focus to kick off your panel solution

- Customized site behavior: Get Your panel & Panel Portal the way you want it to

- Profiling Surveys: Capturing panel info while you ask questions in your survey

-What Are Knowledge Bank Questions: How to Implement them and connect them to your Panel profiles

- Sampling Portal: Pulling specific data for your surveys

A Question and Answer session will follow prior to the conclusion of the webinar.

A recording and webinar slides will be posted on this blog in the afternoon. Make sure to check back and download your copy to view.

To learn more about http://www.micropanel.com

Click here to sign up now

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SurveySwipe Launches Mobile Research Communities Pilot Program

Survey Analytics Offers Companies Three Months of Free Beta Testing

Seattle, July 19 2011 – SurveySwipe, a subsidiary of Survey Analytics is introducing a free three-month demo of the Mobile Research Communities pilot program to companies who sign-up for beta testing on the SurveySwipe website. SurveySwipe Mobile Research Communities allows companies to reach out to specific audiences with questions relevant to their brand and to receive feedback from that audience in real-time – via smart phones.

SurveySwipe serves as both a social and a business application. Users who download the app can earn points for answering questions related to their particular communities and those points can then be redeemed for various kinds of prizes like iPhone applications, gift cards, and other deals. The information obtained from SurveySwipe Mobile Research Communities is highly targeted, hyper-local, and easily obtained from users who are incentivized to respond in a convenient manner.

Like other Survey Analytics solutions, SurveySwipe is accessible and developed to be user-friendly. Companies can easily adapt each survey to their research needs and create a branded survey experience for subjects. SurveySwipe is compatible with iPhone, iPod touch, and iPad devices as well as being the only app to support all four major phone platforms.

“SurveySwipe gave our conference the ability to garner immediate feedback in real-time,” says Brian Dowdy, Director of Research, PSAMA. “Through their comprehensive reporting mechanism, we were able to quickly identify the pulse of the conference and adjust resources appropriately. SurveySwipe is the premier choice when building private communities for real-time.”

“As the industry continues to trend more and more towards mobile interaction, it is essential to gather feedback from this source,” said Vivek Bhaskaran, President and CEO of Survey Analytics. “SurveySwipe offers companies unlimited surveys and responses, full control of users and data, customizable points and rewards systems, and 10,000 users from a variety of communities that reflect the needs of diverse target audiences. But because of our commitment to innovation, we will continue to add more features and augment the already-successful program as we move forward.”

Survey Analytics is working on several other new products, including SurveyPocket, developed for the iPad platform. Companies wishing to sign up for the SurveySwipe Mobile Research Communities demo, should visit or click on the SurveySwipe Logo below.

http://surveyswipe.com/application/surveyswipe/mobile-research-communities.html

Enhanced by ZemantaLink to SurveySwipe Press Release: http://www.prnewswire.com/news-releases/surveyswipe-launches-mobile-research-communities-pilot-program-125821118.html

SurveyPocket Backs Up Your Survey Data With Every Synchronization!

What a relief it is to know that my synchronized data is also being stored directly on my device! Yet another advantage in innovation SurveyPocket has created for itself. No more worrying that the data you synchronized disappeared into the ether!

How do I retrieve backed up data directly off of my iOS device?

The logging ability allows you to have a backup of survey data taken from SurveyPocket. AFTER SYNCHRONIZATION between SurveyPocket and your online Survey Analytics account, a data file is created and stored within your device. *By having access to this data, your customer representative is able to retrieve data that may not have appropriately synchronized.

For Macintosh users, in order to look inside of your device’s files, you will need to first acquire a third party application called “PhoneView” (this works for all iOS devices). You can download a demo version of this application here http://www.ecamm.com/mac/phoneview/.

For Windows users, according to the PhoneView website’s FAQ: “At this time, PhoneView is Mac-only. We recommend TouchCopy for Windows users.” We encourage you to explore this application, as it is very similar to PhoneView.

First off, download the appropriate third party application. We will be using PhoneView for this demo.

When you first open the PhoneView application, you will see this view:

Now, connect your iOS device to your computer. You will see that your device is connected:

Open PhoneView -> Preferences:

Inside of Preferences, click on “Show Entire Disk (Advanced Mode)

Once you’ve turned on the ability to “Show Entire Disk”, you’re now able to look inside of your device’s documents.

To see your logging file, go to Apps/SurveyPocket/Documents/SurveyLogs/

You will now see folders named with the customer ID associated with each device key used. The file is named with the customer ID, the date, and the time the synchronization occurred. Send this file to your customer service representative and that’s it!

*Please Note: Corrupt or unsupported question

How to Control Your Customer Satisfaction Scores

We tend to measure customer satisfaction after the customer experience has already happened.  But that isn’t when the opinion about the experience is really created.

Customer experiences are actually created long before your customer ever reaches your doorstep.  They often start with impressions and perceptions created when your potential customer interacts with friends and colleagues who may tell them about your company, or they search online and find articles and reviews about your business.

This is the moment when expectations are created based on what messages are currently active about your business and the customer experience.  While you can’t control others — you can control and design a customer experience.

  1. Profile Your Customer.  I know I say this all the time, but if you want to control a customer experience, the first thing you must do is be clear on what kind of customer you’d like to attract and then create a customer experience targeted toward them.  Here’s an example.  If you have a hair salon business and you decide to target people who are on a busy schedule.  You might design an experience that guarantees that your customer will start their appointment on time and end their appointment on time — every time.  If you were targeting people who wanted to go to a salon for a spa experience and who looked at that experience as entertainment, rather than a task — those people would feel rushed, hurried and unappreciated.  So first decide on WHO your customer is and what’s important and then start designing a customer experience around that.
  2. Map out your experience process.  The best experiences are really staged, orchestrated and managed.  Customers appreciate the thought put into it and are willing to pay a higher price and give great reviews to the companies that deliver .  To design a great process, you’ll need to map out exactly what your process looks like TODAY.  This way you can manage and measure the effectiveness of the changes you’re making.  At each stage of the process, outline exactly what your desired action or outcome is and then work backwards to make sure that it’s achieved.  For example, if your customer is a busy person who wants to receive service within 5 minutes of walking in, you may decide to have them schedule an appointment in advance so that their slot is guaranteed.
  3. Create opportunities for feedback.  Don’t wait to ask for feedback!  Survey Analytics’ SurveySwipe application has some terrific features that can push surveys out to your customers based on when they enter your store.  Or, you can post QR codes at different stations around your location and give customers the opportunity to give you a “thumbs up” or a “thumbs down” at that specific station.  It not only increases customer engagement, it allows you to control that experience in real time and make improvements immediately before a bad impression is created.  Here’s some more information on the SurveySwipe Instant Feedback Product
  4. Change it up for the better.  If you’re receiving input and feedback, make those changes and publicize them.  If a customer made a request for something that turned into an improvement to your system – let everyone know.  If it’s appropriate for your business, acknowledge them there or why not send them a letter or note about the change you made with a special free gift to come back and experience their idea in action.

With today’s interactive technology, there is no reason to wait for customer satisfaction feedback — get the feedback as soon as possible so that you can control the quality of that experience.  This will not only improve your customer satisfaction ratings, but will improve profitability, loyalty and customer engagement.