Blog Archives

Google+ Hangout on Air is TOMORROW 12/18/13 11am PST!

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Customer Feedback: Your Fast Path to Profits! Final preparations are under way as get ready to launch our new monthly webinar series on Google+. Watching a Google+ Hangout on Air Online Event If you’d like to be in the audience

Posted in Customer Satisfaction, marketing strategy, Social Media

Are You Using Brand Advocates to Market Your Business?

Brand start up: Businessman building brand-word.

One of the biggest mistakes small business owners make is not using their own customers to help market their company. If you’re not doing this, you’re missing out on a huge opportunity. So many business-to-business (B2B) buyers are relying less

Posted in Customer Satisfaction

Try This Customer Focused SWOT Analysis at Your Next Marketing Plan Session

Is there any greater waste of time than a poorly done SWOT Analysis?!  As you can tell, I have a rather strong opinion on this topic.  Like many of you, I was trained to use a SWOT analysis as a

Posted in Customer Satisfaction, Decision Making

You’re Not LISTENING!

Your customers are giving you feedback constantly — but you’re not listening.  ”WHAT?! We’re doing surveys and comment cards and talking to them and looking at Yelp and tracking social media — what do you mean I’m not listening?!” Well

Posted in customer research, Customer Satisfaction

Are Interactive Surveys the Wave of the Future?

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Everything is going interactive — so why shouldn’t surveys?  Well, you might say that online surveys are online surveys — they are not interactive.  We ask the questions and respondents answer.  But what if they were? What opens up when

Posted in customer research, Customer Satisfaction, QuestionPro

How to Use Grouping and Segmentation to Uncover Hidden Opportunities

What’s the most powerful component of marketing?  Many people say it’s the idea of differentiation ; setting yourself apart from the competition.  Of course, you can brainstorm what sets you apart or you can dig into some data for some

Posted in customer research, Customer Satisfaction
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