Blog Archives

Introducing: Tango Card rewards!

TC Card Big-revise

Rewards: they can increase your response rates and increase a feeling of good will between you and your respondents. If you’ve used QuestionPro’s integrated rewards system before, you know it makes rewarding respondents easy. We’re happy to announce a new member of the gift card family: Tango Cards!

Posted in Best Practice, customer research, New Feature

[Webinar] QuestionPro+iBeacon: Location-Based Research Made Easy

questionpro_banner_nov12th

Last week I offered a slightly whimsical teaser of our upcoming webinar: “QuestionPro+iBeacon: Hyperlocal Research Made Easy.” But really the topic is not one to trifle with – for any business with a physical location, it’s actually pretty disruptive technology and deserves attention. In addition, we’re now in unchartered mobile connectivity territory: mobile users are now accessing the web via mobile apps more than through web browsers for the first time in history. So today I’d like to fill in the “But why should I attend this webinar?” gap a little more completely. Without further ado, I present: The Top

Posted in customer research, Feature Enhancements, New Feature, Webinar

How to Get the Best Results From Your Online Survey

An online survey can provide valuable information about your customers, clients or potential market. Surveys help save time and dollars while also helping you make smarter decisions because you have data to sort and search for answers.

Posted in Best Practice, customer research

Where Should I Put that “Overall” Question? or Question Order Bias

We’ve talked in the past about what questions you might want to consider including in your surveys. We’ve told you about things to avoid when putting together customer feedback surveys. And we’ve discussed some bias that can be involved when employees administer a customer satisfaction survey incorrectly. With this post, we’re going to dive into one of many oft-discussed market research questions: Where should the “overall” question go in a survey? Should it be first or last? This question applies to a wide variety of survey subjects: customer satisfaction, employee engagement, product evaluation, event evaluation, website design evaluation…just about any

Posted in Best Practice, customer research, Customer Satisfaction

How to Engage Your Customers in New Product and Service Development

engage customers with surveys

What if I told you that you could start selling a product or service BEFORE it’s developed?  That sounds absolutely crazy and it turns the tables on a traditional product development cycle.  But this is a viable cost-saving, profit building strategy that a lot of entrepreneurs are using.  It also goes by the name of “minimum viable product” in some industries.

Posted in customer research

Putting Customer Feedback to Work

problem, analysis, and solution

We’ve talked a lot about getting customer feedback and why it’s important. We have a variety of tools available to help you get started: survey templates for various industries, a few blog posts about the topic, and our software to put it all together. Once you get a feedback program going, though, what next?

Posted in Best Practice, Case Study, customer research, Decision Making

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