Blog Archives

Not Your Boss’ Focus Group: Focus Group Alternatives for Tight Marketing Budgets


I wonder if you think that focus groups are passé.  With the onset of social media, it might be tempting to put focus groups on the back burner of your market research plan.  After all, they are expensive and time

Posted in customer research

Does This Mean You Love Mom Best?

mother's day

I’ll bet you didn’t know that QuestionPro does it’s own research — of course we do, what kind of a survey software would we be?  But seriously, from time to time the pull a sample and run a quick survey

Posted in customer research

Friday Five: Stories from Around the Web

Hope everyone has had another fantastic week! We found some great articles this week relating to marketing, small business and entrepreneurship.   Corporate Branding: What it is, and How to do it Right – Search Engine Journal SEJ presents an

Posted in customer research, marketing strategy, QuestionPro

How to Get a Flood of New Customers in 30 Days

Getting new clients today

Before you read any further, let me just tell you that after you read this, you could literally get a customer in the next five minutes.  But I’m not going to promise that because each business is unique, and most

Posted in customer research

High End User Experience Testing on a Budget


I can’t get over how far user experience testing has come!  About ten years ago or so a friend of mine actually had a facility where she conducted user experience testing on web sites.  She doesn’t do that for other

Posted in customer research

Are You Forgetting About Crowdsourcing as a Feedback Tool?

Human brain and colorful question mark

A few months ago, I received an email from the folks over at IdeaDemocracy.  This is a company that has created a sort of “marketplace” where companies can throw out challenges to their audiences and experts can lend their expertise

Posted in customer research

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