Rewards: they can increase your response rates and increase a feeling of good will between you and your respondents. If you’ve used QuestionPro’s integrated rewards system before, you know it makes rewarding respondents easy. We’re happy to announce a new member of the gift card family: Tango Cards!
More and more in the world of market research, we are seeing an increasing trend for respondents to take surveys via their mobile devices. Data from the Pew Research Center shows that as of January 2014, 58% of American adults owned a smart phone and 42% of American adults owned a tablet computer. So, if more people are owning mobile devices, and more people are taking surveys on mobile devices, what question types would make for the best experience on a mobile device? I’m so glad you asked!
Today, we are excited to feature a guest post on our blog. Welcome Timothy Rotolo of TryMyUI, a UI testing company named by Forrester Research as one of six tools to consider for usability testing.
One of the stories that we highlighted in our #FridayFive post had to do with findings from neuroscience and its effects on marketing. The findings don’t just affect marketing, though. Let’s look at what they mean for the world of market research, too.
People are snoozing I just know you LOVE going to meetings where people show slide after slide of BORING data. First it’s an upwardly sloping line graph and then, OOO, be still my heart it’s a table! More often than not, these slides have such engaging titles as “2014 Sales Forecast” and put flies to sleep as they buzz around the screen.
Last week I wrote a quick article on marketing to women. So you shouldn’t be surprised that I’m going to give equal time to the guys in this article.