Blog Archives

Wait — you want my PII? Oh… oh my…


Isn’t it about every week or so we hear about millions of rows of personally identifiable information swiped, stolen, misplaced or manipulated? As we wrap up Data Privacy Month (Jan. 28th to Feb. 28th), an article over on SingleHop summarized 5 industries that were exposed (ha ha) in 2014. Some were high profile, others really kept it under the radar or potentially denied it altogether.

Posted in Best Practice

How to measure what customers value


A couple of weeks ago, we published a blog post with advice to make your customers love you, not just like you. In that post, Ivana mentioned making sure that your products are something that your customers value, and said, “Products and services have value when we feel like we paid less than the benefit we received.” We received a follow-up request to this post, asking for ideas on how to create a survey that could measure what customers value and if they view the service or product as a good value. Let’s see what we can do!

Posted in Best Practice, Training

How to Create an Amazing Infographic From Your Survey Data

How many times have you run a survey and presented the PowerPoints and then just let the information “rot” on your drive?  Repurpose that information and give it new life by creating an infographic.  Infographics are a great way to teach information. They are fun and easy to read when done right. Next time you want to share some information don’t use boring text – use an infographic instead!

Posted in Best Practice

Why Do Market Research?

market research strategy chart

Market research. You’ve likely heard that you should do market research, but have you ever explored why?

Posted in Best Practice, customer research, marketing strategy, Startup, Training

Best Practices for Employee Feedback Surveys


Employee feedback surveys are huge. It seems nearly every company conducts one, or wants to conduct one, but where do you start? Here are some do’s and don’t’s for conducting employee feedback surveys.

Posted in Best Practice

Top Ten Tips for Your Survey Invitation

time is money stopwatch

You’ve written your survey, and now it’s time to write the invitation to your potential respondents. But what should you say? No matter how spectacular your survey, a poorly worded invitation could keep people from even clicking the link to start taking your survey. Here are ten tips for writing your invitation.

Posted in Best Practice

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