Blog Archives

Join Us Tomorrow for: Launch a Complete Small Business Feedback Program

timex clock

Over the past couple of weeks we’ve been preparing you for what’s coming — tomorrow!  We’ve been introducing a ton of customer feedback tips and topics all to get you psyched for our MOST AMAZING Google Hangout on Air — Launch a Complete Small Business Feedback Program. Airing Wednesday 8am Pacific / 11am Easter,  Click here to register; http://bit.ly/feedbackwebinar 

Posted in Best Practice, customer research

The Easiest Way to Grow Sales and Double Customer Loyalty – Send a Survey and Do NOTHING

customer experience

Of course, I’m over-simplifying, but not really.  According to a Harvard Business Review Study called US Banking Customer Satisfaction Study written by Dr. Paul M. Dholakia and Vicki G. Morwitz, simply going through the process of running a customer satisfaction study will double customer loyalty.

Posted in Best Practice

Your Survey Has a Brain; How to Use Logic to Find High Value Customers

hot air balloon

If you’re still thinking that all you can use surveys for is collecting feedback — then you are missing out on a HUGE sales opportunity.  

Posted in Best Practice

How to Lead Better With Data

leadership

Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying that “too many cooks spoil the broth”. Having one set of instructions, even if they are flawed, is preferable to having two sets of perfect directions that, when enacted together without reference to each other, cause havoc.  

Posted in Best Practice

Decisions Shouldn’t Have to Be This Hard

bad decision

Have you seen the new video the QuestionPro team put up?

Posted in Best Practice, Feature Enhancements

Marketers Correlate Facebook Likes to Social Media Effectiveness

A recent Ipsos study with marketers sites that nearly 90% of marketers cite Facebook likes as the best measure of social media content effectiveness.

Posted in Best Practice