One of the first questions I wonder when I’m looking at survey results is: who was the audience? The second question: how large was the sample surveyed? Both of these are critical when looking at survey data and making inferences based on that data. You might have the best survey in the world, but if you didn’t get enough responses, you can’t generalize the answers to your audience.
An online survey can provide valuable information about your customers, clients or potential market. Surveys help save time and dollars while also helping you make smarter decisions because you have data to sort and search for answers.
It seems simple enough: offer a survey incentive and you’ll RAKE IN THE RESPONSES! And while offering a reward certainly can increase your response rate, there are still a number of pitfalls to avoid in order to ensure your rewards budget is well-spent.
We’ve talked in the past about what questions you might want to consider including in your surveys. We’ve told you about things to avoid when putting together customer feedback surveys. And we’ve discussed some bias that can be involved when employees administer a customer satisfaction survey incorrectly. With this post, we’re going to dive into one of many oft-discussed market research questions: Where should the “overall” question go in a survey? Should it be first or last? This question applies to a wide variety of survey subjects: customer satisfaction, employee engagement, product evaluation, event evaluation, website design evaluation…just about any…
Online surveys have a lot of different purposes and can be a great way to receive feedback or helpful data. If you’re looking for demographic information or seeking reviews for your products or services, online surveys can be a great way to accomplish just this and more. In order to make them worth your while, however, you need to make sure that your target audience is responding to your survey. The following are several helpful tips that will make people more likely to both take your survey as well as enjoy it in the process:
Maintaining and building a customer base is the key to good business. While acquiring new customers is more difficult than maintaining existing ones, it is still crucial to keep existing customers while enticing new ones. Surveys are a great way to do both. Research has found that simply asking the customer how a business was performing is a great way to keep current customers satisfied and earn new customers as well. Surveys can help a business keep abreast of what customers need both now and in the future.