Blog Archives

Introducing: Tango Card rewards!

TC Card Big-revise

Rewards: they can increase your response rates and increase a feeling of good will between you and your respondents. If you’ve used QuestionPro’s integrated rewards system before, you know it makes rewarding respondents easy. We’re happy to announce a new member of the gift card family: Tango Cards!

Posted in Best Practice, customer research, New Feature

Top 10 Question Types to Use for Mobile Surveys

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More and more in the world of market research, we are seeing an increasing trend for respondents to take surveys via their mobile devices. Data from the Pew Research Center shows that as of January 2014, 58% of American adults owned a smart phone and 42% of American adults owned a tablet computer. So, if more people are owning mobile devices, and more people are taking surveys on mobile devices, what question types would make for the best experience on a mobile device? I’m so glad you asked!

Posted in Best Practice, QuestionPro

Rise of the devices: What users want (and aren’t getting) from mobile

webusage

Today, we are excited to feature a guest post on our blog. Welcome Timothy Rotolo of TryMyUI, a UI testing company named by Forrester Research as one of six tools to consider for usability testing.

Posted in Best Practice, Research Tools and Apps

Go Mobile, My Child!

By Axlbest (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

One of the stories that we highlighted in our #FridayFive post had to do with findings from neuroscience and its effects on marketing. The findings don’t just affect marketing, though. Let’s look at what they mean for the world of market research, too.

Posted in Best Practice, Market Info/News, Research Tools and Apps, StatGeek 101, Training

Use Explainer Videos to Boost the Power of Your Data

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People are snoozing I just know you LOVE going to meetings where people show slide after slide of BORING data.  First it’s an upwardly sloping line graph and then, OOO, be still my heart it’s a table!  More often than not, these slides have such engaging titles as “2014 Sales Forecast” and put flies to sleep as they buzz around the screen.

Posted in Best Practice

How to Start Marketing to Men

selling to men

Last week I wrote a quick article on marketing to women. So you shouldn’t be surprised that I’m going to give equal time to the guys in this article.

Posted in Best Practice

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