Blog Archives

Everything You Needed to Know About How to Calculate Sample Size


Online survey software is a vital tool for businesses that are interested in receiving helpful feedback from their customers, potential clients and other individuals, and creating a great web survey can be critical to the success of any business.You can create the best survey in the world with high-quality survey software, however, but if your survey sample size is too large or too small, or is directed toward the wrong audience, the results may be inaccurate. Maximize the accuracy of your next survey with a thorough understanding of how to calculate sample size.

Posted in Best Practice

Research on research


If you’ve seen this term recently, you may be wondering what on earth it means and why you should care. The answer to both is pretty simple.

Posted in Best Practice

How to decipher market research lingo


You’re reading a blog post from someone in the market research industry. Everything’s fine until you hit the market research lingo like, “Take the top two top-box minus the bottom box and you have your PSAT score.” What was that

Posted in Best Practice, StatGeek 101

How to create a story from an infographic

From Dashburst on flickr.

Infographics: right now, they are all the rage, and for good reason. Instead of asking you to read a report, infographics take the same bullet points and make them pop so that they’re visually appealing. With the visual in hand, let’s now craft the story.

Posted in Best Practice

Some Commonly Uncommon Ways to Research the Competition


So, how well do you know your competitors? Let’s face it, they’re out there and they’d love to see your customers jump ship and join them.

Posted in Best Practice

A picture is worth a thousand words…

Used with permission from Adam Frost (twitter: @adamfrostuk)

Each chart represents one simple piece of data. Any guesses what that data might be?

Posted in Best Practice

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