Blog Archives

How to Lead Better With Data

leadership

Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying that “too many cooks spoil the broth”. Having one set of instructions, even if they are flawed, is preferable to having two sets of perfect directions that, when enacted together without reference to each other, cause havoc.  

Posted in Best Practice

Decisions Shouldn’t Have to Be This Hard

bad decision

Have you seen the new video the QuestionPro team put up?

Posted in Best Practice, Feature Enhancements

Marketers Correlate Facebook Likes to Social Media Effectiveness

A recent Ipsos study with marketers sites that nearly 90% of marketers cite Facebook likes as the best measure of social media content effectiveness.

Posted in Best Practice

Customer Feedback Saves Meetings

image

It was going to be “one of those meetings” and I knew it.   The executive team gathered around the conference table and we were about to discuss a new product that was in R&D and getting ready to launch.  But there were still a few questions that needed answered and the reason it was going to be “one of those meetings” is because we were about to get into an argument about what our customers really wanted.  We should have just asked.

Posted in Best Practice, customer research

How to Make Sure That Your Online Surveys Are Received and Opened

bad decision

All summer long, we’ve been running through the basics of market research.  Today, I thought it might be useful to go back and review how to make sure that your surveys are RECEIVED by your customers and audience and not blocked by spam filters.

Posted in Best Practice

Rules For Making and Using Charts to Represent Your Data

Climbing the ladder of success

One of my favorite QuestionPro features is its reporting ability.  OK, let’s be honest, my MOST favorite feature is the survey reporting ability that QuestionPro offers.  But no amount of feature can cure bad and even stupid use of charts that don’t help you convey the information.

Posted in Best Practice

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