Blog Archives

How to Make Sure That Your Online Surveys Are Received and Opened

bad decision

All summer long, we’ve been running through the basics of market research.  Today, I thought it might be useful to go back and review how to make sure that your surveys are RECEIVED by your customers and audience and not blocked by spam filters.

Posted in Best Practice

Rules For Making and Using Charts to Represent Your Data

Climbing the ladder of success

One of my favorite QuestionPro features is its reporting ability.  OK, let’s be honest, my MOST favorite feature is the survey reporting ability that QuestionPro offers.  But no amount of feature can cure bad and even stupid use of charts that don’t help you convey the information.

Posted in Best Practice

How Vince Lombardi Would Explain Market Research

lombardi

This isn’t an article about football — it’s an article about fundamentals.  We’re all marketers here and sometimes we get so wrapped up in the details and learning new things, that we forget about the fundamentals.  And when it comes to fundamentals, I go to the iconic Vince Lombardi quote “Gentlemen, this is a football.”  

Posted in Best Practice

How to Create an Ideal Customer Persona

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Last week, I showed you how to segment and group your customers so that you can identify an ideal customer.  This week, I want to show you how to begin profiling your ideal customer.

Posted in Best Practice

The Biggest Reason Your Business is Failing

Every eight minutes a small business dies.  Back in 2010 this added up to nearly 700,000 businesses, and it will mean one more by the time you’re done reading this article.

Posted in Best Practice

7 Easy Tools to Help Small Business Owners Succeed

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The difference between a successful business and an unsuccessful one often comes down to the resources you have at your disposal. So what are the tools that entrepreneurs use to succeed?

Posted in Best Practice

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