Blog Archives

Are You Ignoring Your Marketing?

Silly little boy (XL)

Believe it or not, one of the best indicators that you’re doing your job as a marketer is that you find yourself constantly repeating yourself. You and your whole organization should feel like you are talking too much about what

Posted in Best Practice

3 Books You Have to Read if You Want to Build Your Brand and Reputation

Radically Transparent by Andy Beal

With 2014 in full swing, you’re probably sitting there thinking about what you will do this year to build your brand.  The beginning of any calendar year brings thoughts of “new and improved” ways to market your business and in

Posted in Best Practice, Branding

Is Reputation Management a Massive Scam?

I was listening to one of my favorite radio talk shows the other day when the host went into one of those “host read” commercials about reputation management.  The message was targeted toward small business and it made my ears

Posted in Best Practice

How to Get Customers to Review Your Business Online

Recommendations and referrals are the biggest influencers on whether or not someone is going to buy your product.  Here are just a few stats to prove the point: 76% of consumers recommended companies they trust to a friend or colleague.

Posted in Best Practice

Why You Can’t Run Away From Using Data to Make Decisions

Business is not an art, nor is it a discipline. It is a science. Certainly factors play into it that don’t typically bleed into science much, such as economics and the opinions of the public. But at the end of

Posted in Best Practice

5 Easy Ways to Get Customer Reviews for Your Small Business

thumbs up and down

You understand why it’s crucial to have a presence on these online social review sites. But you’re not quite sure how to solicit customers for reviews. Here are a few marketing tips to engage customers to leave you feedback.  Use

Posted in Best Practice
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