Blog Archives

Survey Modes and Response Rates

Image courtesy Pixabay

We’ve discussed sample size for a representative snapshot of a population and the difference when wanting to keep a pulse on what your audience is thinking. Today, we will focus on different ways you can distribute your survey and the expected response rates.

Posted in Best Practice, StatGeek 101, Training

9 Ways to Build Customer Loyalty

customer loyalty

I had a really interesting experience the other day.  I wanted to try a new blogging tool.  I was doing some research and found something I thought I’d try.  They had a free trial with no credit card required and so I decided to give it a go.  I installed the plugin and went over to the site and started clicking around.  Soon after that, I got an email — FROM THE CEO!  Now, let me be clear, this isn’t a small company I’m talking about.  OK, it’s not Apple either, but it’s a known brand and I guess the

Posted in Best Practice

Survey Sample Sizes: How Many People Should I Ask?


One of the first questions I wonder when I’m looking at survey results is: who was the audience? The second question: how large was the sample surveyed? Both of these are critical when looking at survey data and making inferences based on that data. You might have the best survey in the world, but if you didn’t get enough responses, you can’t generalize the answers to your audience.

Posted in Best Practice, StatGeek 101, Training

How to Get the Best Results From Your Online Survey

An online survey can provide valuable information about your customers, clients or potential market. Surveys help save time and dollars while also helping you make smarter decisions because you have data to sort and search for answers.

Posted in Best Practice, customer research

How to Make your Survey Rewards Rewarding!

Survey Rewards Best Practices

It seems simple enough: offer a survey incentive and you’ll RAKE IN THE RESPONSES! And while offering a reward certainly can increase your response rate, there are still a number of pitfalls to avoid in order to ensure your rewards budget is well-spent.

Posted in Best Practice

Where Should I Put that “Overall” Question? or Question Order Bias

We’ve talked in the past about what questions you might want to consider including in your surveys. We’ve told you about things to avoid when putting together customer feedback surveys. And we’ve discussed some bias that can be involved when employees administer a customer satisfaction survey incorrectly. With this post, we’re going to dive into one of many oft-discussed market research questions: Where should the “overall” question go in a survey? Should it be first or last? This question applies to a wide variety of survey subjects: customer satisfaction, employee engagement, product evaluation, event evaluation, website design evaluation…just about any

Posted in Best Practice, customer research, Customer Satisfaction