Blog Archives

How to Create an Amazing Infographic From Your Survey Data

How many times have you run a survey and presented the PowerPoints and then just let the information “rot” on your drive?  Repurpose that information and give it new life by creating an infographic.  Infographics are a great way to teach information. They are fun and easy to read when done right. Next time you want to share some information don’t use boring text – use an infographic instead!

Posted in Best Practice

Why Do Market Research?

market research strategy chart

Market research. You’ve likely heard that you should do market research, but have you ever explored why?

Posted in Best Practice, customer research, marketing strategy, Startup, Training

Best Practices for Employee Feedback Surveys


Employee feedback surveys are huge. It seems nearly every company conducts one, or wants to conduct one, but where do you start? Here are some do’s and don’t’s for conducting employee feedback surveys.

Posted in Best Practice

Top Ten Tips for Your Survey Invitation

time is money stopwatch

You’ve written your survey, and now it’s time to write the invitation to your potential respondents. But what should you say? No matter how spectacular your survey, a poorly worded invitation could keep people from even clicking the link to start taking your survey. Here are ten tips for writing your invitation.

Posted in Best Practice

Online Marketing Tips For Bootstrappers in 2015

  Here is a beginners guide to online marketing for your service industry business that you can follow to online viability. 1. Define your market Why does every piece of marketing advice start with this?  Because no one really takes the time to do it. The first key to success for online marketing will actually take a lot of navel gazing. What is your business? Who is your customer? Where does your service reach? Where would you like your service to reach? You may think that something like this has nothing to do with your online marketing but it actually does very much.

Posted in Best Practice

What’s PII and Why Should I Care About It?


Lest you think I’ve just misspelled “pie,” PII (pronounced “P-I-I”) is an initialism for Personally Identifiable Information, and is something you might want to gather in the course of running any number of surveys. Before you run out and start asking for it, though, let’s look at what it is and some best practices for obtaining it.

Posted in Best Practice

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