Blog Archives

How to Start Marketing to Men

selling to men

Last week I wrote a quick article on marketing to women. So you shouldn’t be surprised that I’m going to give equal time to the guys in this article.

Posted in Best Practice

What To Do If You Want To Market To Women

market to women

Some people are sticklers for eating local or organic, I happen to be a stickler for BUYING local and supporting the other small businesses in my town.  As I was running errands around town, I noticed that a lot of my shopping compatriots were WOMEN.  Let’s see, I went to get my oil changed and – nothing but women, I went into the grocery store – more women (and kids).  Everywhere I went, I noticed a large percentage of women spending the money.  I’ve also read that women account for more than 80% of all purchases.  And yet, 91% of

Posted in Best Practice

#Rewards Best Practices – Cheat Sheet

Online Survey Rewards Best Practices

Survey Best Practices: 6 factors to be sure your rewards budget is well-spent In the quickly evolving world of survey rewards, staying on top of changes can be challenging. QuestionPro and Tango Card have teamed up to provide you with some tips to optimize your rewards budget and maximize your responses.

Posted in Best Practice

How to Get the Most From Your BNI Memebrship

Business handshake

Business Network International (BNI) is a membership organization for small businesses where members network and get referrals. It is an international organization with regional offices around the world and it has about 120,000 active members. Local chapters meet every week, where members discuss their business and work on generating referrals for other members. The organization claims to be able to dramatically improve any small business’ bottom line by providing it with a steady stream of new leads.

Posted in Best Practice

Survey Modes and Response Rates

Image courtesy Pixabay

We’ve discussed sample size for a representative snapshot of a population and the difference when wanting to keep a pulse on what your audience is thinking. Today, we will focus on different ways you can distribute your survey and the expected response rates.

Posted in Best Practice, StatGeek 101, Training

9 Ways to Build Customer Loyalty

customer loyalty

I had a really interesting experience the other day.  I wanted to try a new blogging tool.  I was doing some research and found something I thought I’d try.  They had a free trial with no credit card required and so I decided to give it a go.  I installed the plugin and went over to the site and started clicking around.  Soon after that, I got an email — FROM THE CEO!  Now, let me be clear, this isn’t a small company I’m talking about.  OK, it’s not Apple either, but it’s a known brand and I guess the

Posted in Best Practice

FREE Training

Weekly Training Webinar
Seating is Limited!