Blog Archives

How to Tweak Your Brand in a Day


Tweaking a brand is essential to help with standing out among competitions while also redefining a company and the products or services it represents. When you are in need of tweaking your brand in a day, there are a few methods to go about doing so that can help your company to stand out whether you are promoting a local company or an internationally-based eCommerce store online. Implementing a few unique marketing ideas and refreshments for your brand is a way to take any company to the next level of success regardless of the industry or niche you are focusing

Posted in Branding

How to Market to the Wealthy

market to the wealthy

Marketing seems always to be characterized by conflicting ideals and best practices when it comes to affluent customers: Focus on value, but build a distinctive brand. Appeal to a wide base, but don’t make the product so widely available. The list of conflicts goes on and on when it comes to marketing a product to those with higher incomes, but there are some basic rules that can overcome these contrasts and help any fledgling company make inroads into higher-income buying groups in any industry. These basic principles will shape a marketing effort, define a product, and appeal directly to the

Posted in Branding

Use Explainer Videos to Boost the Power of Your Data

video camera small_2827652303

People are snoozing I just know you LOVE going to meetings where people show slide after slide of BORING data.  First it’s an upwardly sloping line graph and then, OOO, be still my heart it’s a table!  More often than not, these slides have such engaging titles as “2014 Sales Forecast” and put flies to sleep as they buzz around the screen.

Posted in Best Practice

How to Start Marketing to Men

selling to men

Last week I wrote a quick article on marketing to women. So you shouldn’t be surprised that I’m going to give equal time to the guys in this article.

Posted in Best Practice

What To Do If You Want To Market To Women

market to women

Some people are sticklers for eating local or organic, I happen to be a stickler for BUYING local and supporting the other small businesses in my town.  As I was running errands around town, I noticed that a lot of my shopping compatriots were WOMEN.  Let’s see, I went to get my oil changed and – nothing but women, I went into the grocery store – more women (and kids).  Everywhere I went, I noticed a large percentage of women spending the money.  I’ve also read that women account for more than 80% of all purchases.  And yet, 91% of

Posted in Best Practice

How to Get the Most From Your BNI Memebrship

Business handshake

Business Network International (BNI) is a membership organization for small businesses where members network and get referrals. It is an international organization with regional offices around the world and it has about 120,000 active members. Local chapters meet every week, where members discuss their business and work on generating referrals for other members. The organization claims to be able to dramatically improve any small business’ bottom line by providing it with a steady stream of new leads.

Posted in Best Practice

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