Blog Archives

How Surveying Customers Can Actually Increase Sales

Maintaining and building a customer base is the key to good business. While acquiring new customers is more difficult than maintaining existing ones, it is still crucial to keep existing customers while enticing new ones. Surveys are a great way to do both. Research has found that simply asking the customer how a business was performing is a great way to keep current customers satisfied and earn new customers as well. Surveys can help a business keep abreast of what customers need both now and in the future.

Posted in Best Practice

20 Not-so-Obvious Questions to Ask Your Customer on Your Survey

Sometimes the toughest part of getting customer feedback is knowing what information to collect and what questions to ask.  It’s so tough, in fact, that there are some users who turn into a pillar of salt when confronted with the dreaded — “Create a Survey” button and have to choose “New Survey” to create a survey from scratch.

Posted in customer research

Two Easy Ways to Overcome Feeling Like a Failure

feeling like a failure

What was your most embarrassing moment?  If you couldn’t come up with at least three of them, you are holding back on life and possibly the success you’ve been dreaming about.

Posted in Essay

How to Use Google Hangouts as an Online Focus Group Platform

hangout on air focus group

All of my marketing life, I’ve dreamed of doing focus groups more often.  But those corporate style focus groups were always over the budget and out of reach.  I’ve always wondered how much more successful some of my campaigns or product launches would have been had I been able to interact with out target customers face-to-face.

Posted in Uncategorized

Low Cost Market Research Tips for Startups

small business research

Every year close to 700,000 small business close their doors.  There are lots of articles about the causes of small business failure, and when you look at all of them, the two big ones that stand out are: Not selling the right stuff Not selling to the right customer

Posted in marketing strategy

A SWOT Analysis Template For The Overwhelmed Marketer

elements-of-a-swot-analysis

With the summer winding down and fall just around the corner, you’re probably starting to start looking back on the year that’s passed and looking forward into 2015.  It’s market and business planning time!  In today’s article, I wanted to share a powerful way to do the tried and true SWOT analysis.

Posted in Best Practice

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