Blog Archives

How to Make Your Customers Fall in Love With You — And Stay That Way

I was being laughed at. In a large corporate conference room, twenty executives from the manufacturing company I worked for were literally laughing out loud. “You want us to love our customer?! What? Like ‘get in bed’ with our customer?! Ha ha ha! That is ridiculous!”

Posted in Branding

Use This Power Presentation Formula To Run Meetings

Gotcha! I’ll bet you dream of the days that you can get in and out of a meeting in seven minutes. It’s not a dream – it’s a function of a killer presentation formula that I learned from the book “Say it in Six” by Ron Hoff.   This book should be required reading for anyone as they step into a meeting whether it’s face-to-face or virtual.

Posted in Essay

10 Research Inspired Marketing Tips for your Small Business

We’re well into January and I’m willing to bet that you’re looking for more great marketing tips to get customers, keep customers and make more money.  You’re in luck, because I’ve got ten awesome research-inspired marketing tips that will do just that.

Posted in Essay

Why Failure is a Good Thing

What was your most embarrassing moment? If you couldn’t come up with at least three of them, you are holding back on life and possibly the success you’ve been dreaming about.

Posted in Essay

How to Use Facebook Insights to Target Your Ideal Customer

What are you doing to build customer loyalty? With all the shiny bells-and-whistles strategies out there, it’s easy to forget about the one that is the obvious choice for low-cost, high-profit results — LOYALTY. The key to a strategy that builds loyalty is talking to your ideal customer.  Before you run a bunch of trial and error surveys — consider using Facebook Insights.  

Posted in customer research

Online Marketing Tips For Bootstrappers in 2015

  Here is a beginners guide to online marketing for your service industry business that you can follow to online viability. 1. Define your market Why does every piece of marketing advice start with this?  Because no one really takes the time to do it. The first key to success for online marketing will actually take a lot of navel gazing. What is your business? Who is your customer? Where does your service reach? Where would you like your service to reach? You may think that something like this has nothing to do with your online marketing but it actually does very much.

Posted in Best Practice

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