Blog Archives

5 Market Research Tips for Small Business Owners

You already know that market research is important to the development of your business regardless of the size. Yet, it can also be overwhelming to figure out what you need to know, and how to conduct your research. So we’ve put together these five tips to help simplify market research and get you started on the journey to soaring sales.

Posted in customer research

5 Factors You Should Consider When Doing Market Research

We’re sure that you know that no matter how big or small your company is, marketing is important for any sort of business success. That being said, approaching marketing the wrong way can be even worse for your business than not marketing at all, because a bad marketing campaign will attract the wrong people or nobody at all (or worse, make people dislike your company).

Posted in customer research

How to Develop a Market Research Plan for a PR Campaign

Public relations (PR) campaigns are crucial to implement whether you’re a politician, a non-profit organization trying to get the word out about your favorite cause, or a business person trying to get a positive message out about your products or services. They all have one thing in common, you must spark interest and hope it catches fire enough for your PR campaign to spread on its own. To get people to promote your business, you need to create a public relations campaign that excites them enough to share your message. Not everyone out there will be interested, so you have

Posted in customer research

How to Create an Amazing Infographic From Your Survey Data

How many times have you run a survey and presented the PowerPoints and then just let the information “rot” on your drive?  Repurpose that information and give it new life by creating an infographic.  Infographics are a great way to teach information. They are fun and easy to read when done right. Next time you want to share some information don’t use boring text – use an infographic instead!

Posted in Best Practice

How to Make Your Customers Fall in Love With You — And Stay That Way

I was being laughed at. In a large corporate conference room, twenty executives from the manufacturing company I worked for were literally laughing out loud. “You want us to love our customer?! What? Like ‘get in bed’ with our customer?! Ha ha ha! That is ridiculous!”

Posted in Branding

Use This Power Presentation Formula To Run Meetings

Gotcha! I’ll bet you dream of the days that you can get in and out of a meeting in seven minutes. It’s not a dream – it’s a function of a killer presentation formula that I learned from the book “Say it in Six” by Ron Hoff.   This book should be required reading for anyone as they step into a meeting whether it’s face-to-face or virtual.

Posted in Essay

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