Every year close to 700,000 small business close their doors. There are lots of articles about the causes of small business failure, and when you look at all of them, the two big ones that stand out are: Not selling the right stuff Not selling to the right customer
With the summer winding down and fall just around the corner, you’re probably starting to start looking back on the year that’s passed and looking forward into 2015. It’s market and business planning time! In today’s article, I wanted to share a powerful way to do the tried and true SWOT analysis.
Yes, English has become the standard language of the internet, but I’ve always been in awe of people all over the world having to use their favorite applications in a “foreign” language. Just doesn’t seem fair.
Customer advocacy is a hot new trend. Well, not really. Advocacy, loyalty, referrals, engagement — a dollar by any other name, spends the same. But I digress. Advocacy; the idea of having not just engaged customers, or loyal customers, but having customers who love you enough to rave about you to their friends, family and colleagues. It’s truly the holy grail of marketing.
Over the past couple of weeks we’ve been preparing you for what’s coming — tomorrow! We’ve been introducing a ton of customer feedback tips and topics all to get you psyched for our MOST AMAZING Google Hangout on Air — Launch a Complete Small Business Feedback Program. Airing Wednesday 8am Pacific / 11am Easter, Click here to register; http://bit.ly/feedbackwebinar
It’s one thing to say that you’re going to start collecting feedback from customers, but like any project, saying it and actually sitting down to do it are two different things. It’s kind of like when you’re trying to do some kind of project at home – it seems easy, but then you realize you don’t have all the tools and when you think you have all the tools, something breaks and you need one more thing. Launching a customer feedback program is a lot like that.