It shouldn’t surprise you the personalization came up as a customer service trend for 2014. Today’s internet and social media technology make personal interactions with your customers so ridiculously affordable and low-tech, that this is a trend you should start looking at implementing right after you finish reading this article. I’m going to lead you through it, so relax and enjoy the ride.
I have a confession to make, I run my business on two extremes; either I have NO IDEA what to create as a product or service offer or I jump into creating something without having a clue about whether my clients and customers want it or not. I’m going to go out on a limb and say that more than 80% of you just do the basic analysis of your data, and you don’t even touch some of the über-cool analytical tools that QuestionPro offers and others charge mega bucks for.
Let me begin by saying that this is NOT a rant. As someone who works with corporate clients and who implements and runs customer surveys I can completely appreciate the effort — but what’s the point if it’s not generating the desired results. Or is it?
“Why do I always get screened out of surveys?” Given how difficult it is to actually get targeted respondents, I thought this was a provocative question. Apparently there are folks who actually get their feelings hurt for being screened out and will bail on your survey. Hmmmm
Small businesses need all the help they can get these days. So if your company resides in one of the friendlies states for small business, you have something going for you. Thumbtack.com, in partnership with the Ewing Marion Kauffman Foundation, recently released the second-annual Thumbtack.com Small Business Friendliness Survey showing that Utah, Alabama, New Hampshire, Idaho and Texas rated as the top-five friendliest states for small business.
Have you seen the new video the QuestionPro team put up?