Blog Archives

5 Things You Should Have Been Doing On Twitter

birds tweet medium_8477893426

You might be wondering why I’m writing about Twitter on a market research site.  You already know that Twitter is often the place to go for the most immediate source of news — not to mention customer service.  But if you really want to ultimately use Twitter as a resource for connecting with your clients, customers and audience so that they share their insights with you, then there are a few things you need to be doing.

Posted in Best Practice

Do You Know Your Numbers? The Story of KPIs (key performance indicators)

Watch yourKPI

A great way to boost a small business is a little bit of marketing. However, it can be tricky for someone without a marketing background to come up with good marketing ideas. One important way to know if your fun marketing ideas are paying off is by tracking key performance indicators, or KPIs. KPIs track how well a marketing campaign is translating into new customer awareness.

Posted in Best Practice

Tips for Word of Mouth Marketing


As a small business owner or entrepreneur, you may not have the funds to hire your own marketing department. While it’s fine to not have a department that works on marketing and advertising your business, these two things are still incredibly important if you want your business to grow and become successful. A successful business relies on proper marketing and advertising techniques, and there are many ways that you can accomplish this solely with word of mouth.

Posted in Best Practice

Tips For Finding and Getting New Customers

Get New

In business, your customers are everything. And while it’s great to already have a solid set of returning clients that you know that you can rely on, every business owner knows that they need to get more clients if they truly want to maximize their efforts. The problem is, for those that have a limited marketing budget, it may be difficult to get the type of new clients that you are after. Luckily, those that are willing to get a bit creative with their marketing can still see great returns in the way of new customers coming their way. Here’s

Posted in Customer Satisfaction

How to Find Clients You Don’t Even Know Could Use Your Services

needle haystack

I know the title of this article sounds crazy, but I was actually asked this question — how do you find clients that YOU don’t event know could use your services.  We often assume that we know who can use our products or services, but anyone who has been in business long enough will tell you that some of your best clients just plain surprise you.

Posted in Best Practice

How to Tweak Your Brand in a Day


Tweaking a brand is essential to help with standing out among competitions while also redefining a company and the products or services it represents. When you are in need of tweaking your brand in a day, there are a few methods to go about doing so that can help your company to stand out whether you are promoting a local company or an internationally-based eCommerce store online. Implementing a few unique marketing ideas and refreshments for your brand is a way to take any company to the next level of success regardless of the industry or niche you are focusing

Posted in Branding

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