Welcome to day #2 of our ‘Hospitality Survey Suite’ series of blog posts. If you missed yesterday’s post, we’re running a contest on our Facebook page, encouraging our community to ditch their comment cards and move to digital feedback. This week, we’ll be covering a few features you can take advantage of within our Hospitality Survey Suite that allows you to go beyond the comment card.
Today we’ll be covering QR codes. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You might see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them. The full Wikipedia description is here.
How Can We Use QR Codes to Gather Feedback?
QR codes, as mentioned above, can be put on EVERYTHING! Let’s pretend you own a restaurant. When your server delivers the bill at the end of a patron’s meal, the QR code could be printed right there on the bill. No need for the patron to waste time filling out those silly comment cards — all they have to do is scan the receipt with their phone and move right along.
Here’s a video on how to use a QR code once you’ve created a survey in QuestionPro:
Got another idea on how to use a QR code? Share it below!
What I’d like to be able to do is have a unique QR code created at the end of a survey so the respondent can save it to their smart phone and redeem it at a participating retailer (e.g. for a free coffee). It would need to be a unique QR code, so it has only a one-time use, so the recipients don’t go back and get lots of free coffees.
I work for a Minor League Baseball team, and we’re considering adding QR codes on our single-game ticket stock to generate feedback. We have contact information for many of our online ticket buyers and have surveyed them extensively, but the black hole in our data has always been day-of-game buyers paying at the window.