When you’re trying to make a decision using survey data, it’s easy to get overwhelmed if you look at the broad numbers. Of course, the broad numbers will give you a good idea of how the overall population you surveyed feel about any topic, but what about specific segments of the population? Would men answer questions differently than women? Is one option more important to sales reps on the west coast more than sales reps on the east coast? To answer those questions, you’re going to have to dig deeper.
Crosstabs and Banner Tables Help You See Distinctions in your Data
To see the distinctions between different segments of your population, you’re going to want to use the crosstab and banner function of QuestionPro. This is an extremely powerful analysis tool that will help you make better and more solid decisions based on your research.
Here is a video on how to use banner tables and crosstabs: