How’s My Driving – A New and Creative Way to Use Online Surveys


Here’s an interesting new way to collect feedback from your customers — in every email. Think of it like one of those “How’s my driving” stickers that trucks have displayed on the back that you can call and give feedback to the driver or to the company. I wonder how many people actually call to say “Hey — this driver is really safe”? Somehow I don’t think that happens. What’s more likely to happen is that people will see dangerous behavior and report it — or NOT since they are in their vehicle DRIVING!

But what if we took the spirit of the “How’s my driving” bumper sticker and put it on an online survey? QuestionPro does that inside a feature that we call “The web intercept survey

Where would you put your feedback survey?

On your web site or blog: You can put a variety of feedback links on your web site. Use the tab feature that will put a “Feedback” tab on your web site – that visitors can click and be routed to an online survey. The benefit of using the tab feature is that it is a subtle opportunity that your visitors can use to reach out to you and give you feedback.

As an exit survey: Another option is to use our exit survey feature to grab feedback from your visitor before they leave your web site. The exit survey feature is a much more aggressive option than the feedback tab.

How to insert a web intercept survey on your web site


To insert any of these feedback options, click on the “send survey” tab and then go to the “web intercept” feature. To insert a feedback tab — choose the “pop-up Page overlay” feature. and to choose the exit survey feature, you’ll choose the exit survey option.

You’ll also see an option to embed your survey seamlessly into your web site.

Insert a link into your email signature: Here is a ridiculously simple tip that anyone can do. Putting a “How’s my driving ” survey in your email signature is a more passive way to get feedback.

One of my favorite ideas is one that came from a user. Put a link to your survey right inside your email signature. It’s that simple. Create a survey, grab the link and just put a hyperlink into your email signature.

What’s your creative way of gathering feedback ? Share your ideas here, list your web site and name so we can give you credit.

Ivana Taylor is the publisher of a resource for entrepreneurs who want do LESS marketing and make MORE money. In 2010 she ranked #21 out of 30,000 influential people on the Internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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Posted in Customer Satisfaction, Feature Enhancements, QuestionPro
4 comments on “How’s My Driving – A New and Creative Way to Use Online Surveys
  1. Actually, about 8% to 10% of all “How’s My Driving” calls are about praiseworthy behavior of commercial drivers (i.e. letting people merge at a construction zone, helping stranded motorists, etc.) Additionally, the feedback received that is judged to be a “negative” complaint is used to help the driver improve their performance through training materials that are sent out with the report….so whether web site feedback is initially seen as a “negative” OR as a “Praise” it can be used as an opportunity to make things better! The key is to being open to receive the feedback and use it creatively to improve things instead of being unreceptive and static.

2 Pings/Trackbacks for "How’s My Driving – A New and Creative Way to Use Online Surveys"
  1. […] How’s My Driving – A New and Creative Way to Use Online Surveys ( […]

  2. […] How many times have we heard that particular assertion while waiting on hold for yet another customer service representative? How many times have we seen that written at the bottom of another receipt survey that we’re invited to take? Or how about the large-scale stickers on the back of commercial vehicles querying you right then and there: “How is my driving?” […]

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