How Mobile Surveys Can Help You Get Reponses

Survey research is not what it used to be. And chances are, it will continue to evolve with the popularity of smart phones, iPads and the like. In fact, 46% of Americans are using smart phones. So why not use this technology to help enhance your survey response rates and data gathering techniques?

QuestionPro has debuted a new online survey tool to help you conduct surveys using smart phones and iPads, and even when there is no connection to the Internet. SurveyPocket is a mobile survey application that allows for the gathering of survey data in the field by using a smart phone or iPad as the data-gathering equipment piece. The application is an innovative tool that helps you collect and store data – with or without a wireless connection.

What is the best application for SurveyPocket?

On-site Surveys – Using mobile devices, you can send out a team of interviewers to an event where you gather the survey responses live. Examples of these include prospect information gathering at trade shows, customer satisfaction surveys at movies or entertainment venues, and political exit polls.

Training and Evaluations – Use SurveyPocket to collect feedback after a training session or workshop. Gathering the data at the heel of the session will ensure the most accurate responses.

Personal Mall Intercept SurveyMall intercept surveys are used to reach a large segment of the population. Given that approximately 2/3 of U.S. households shop at a mall during any given two-week period, using SurveyPocket for mall intercept surveys is a great way to gather information from the masses.

SurveyPocket Features

There are several features that make SurveyPocket a great mobile survey tool, including …

  • Has the ability to collect GPS data of where the survey was administered.
  • Has the ability to collect the unique smart phone UID if used on smart phones.
  • Has the ability to collect response information until the smart phone or iPad is connected to the Internet, at which point it will then upload the data.
  • It has a simple UI so training is kept to a minimum.
  • The ability to cope with any language required.
  • The ability to work on iPhones, Android, and iPads.

Another great feature of SurveyPocket is it works exclusively with the SurveyAnalytics survey platform.

Do not limit yourself to the old ways of collecting survey data. If you are collecting data in the field, consider QuestionPro’s SurveyPocket as a way of gathering accurate data quickly and effectively, without the hassle of being wired in.

Ivana Taylor is the publisher of a resource for entrepreneurs who want do LESS marketing and make MORE money. In 2010 she ranked #21 out of 30,000 influential people on the Internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

Posted in customer research
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  1. […] surveys:  The only thing better than online surveys is — OFFLINE surveys.  Use the SurveyPocket app to ditch those trade show data collection tools in favor of your very own lead capture system […]

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