Engage Customers and Generate Leads – Yeah Your Survey Can Do That

Market research is a lot more powerful that most corporations give it credit for.   Today’s technology give market research almost as much magnetism and charisma as the most interesting man in the world.

How to Use Your Market Research Platform to Engage Customers and Generate Leads

  • Ask customer service and satisfaction questions they WANT and expect you to ask.  These include, but are not limited to

“How would you rate the responsiveness of our staff to your requests?”

“How would you rate the friendliness of our staff?” or “How would you rate the attitude of our staff?”

“How helpful was our staff in helping you get what you want?”

  • Invite customers and prospects to participate in your community.  Launch an IdeaScale space for your customers and prospects where they can participate in providing feedback and getting engaged in developing and improving your product or service.  Reach out to those who are registered and get them into a direct marketing program where they can learn and get deeper inside your community.
  • Use mobile research platforms to generate leads.  Create a QR code that leads to a “qualification” survey and you’ve got yourself a lead generator.  Place these QR codes on your literature and all over your facility and start learning more about what customers and prospects want.  WARNING – only do 1 – 5 questions at any spot.  This keeps people engaged.  Then offer a coupon or offer for those that complete the whole series.  It will be like a scavenger hunt game for them and a super lead qualifier and generator for you.


Ivana Taylor is the publisher of DIYMarketers.com a resource for entrepreneurs who want do LESS marketing and make MORE money. In 2010 she ranked #21 out of 30,000 influential people on the Internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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3 comments on “Engage Customers and Generate Leads – Yeah Your Survey Can Do That
  1. Very helpful info! I am always on the look out for new tools to make lead generation easier. Market research/survey is incredibly effective for coming up with customers or generating leads. Thanks for the tips, they are greatly appreciated.

  2. Elena Newton says:

    Great article, Ivana! One thing to note – you can measure customer satisfaction based on these questions, but getting to the heart of emotion requires that you remove the cognitive questions from the mix… otherwise, you get people thinking and not feeling.

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  1. [...] can measure customer engagement or loyalty as recommended by Gallup and Reicheld’s net promoter score.   Customer engagement [...]

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