Mobile Survey Response Rates ROCK

With so many new ways of gathering survey information, it can be confusing and risky trying something new.  But when you see the the response rates that Ipsos MORI got on a recent survey for the NHS Review of Children’s Congenital Heart Services in England, you’ll want to seriously consider trying mobile research surveys.

Over 75,000 responses were gathered over a four month period using a variety of response mechanisms. Using the OnePoint Global solution, a mobile response option was included for the first time in order to encourage a wider range of responses, especially from the younger population.

The results were outstanding. 25,000 text message responses were received from 23,500 unique mobile numbers in reply to a single open question on the proposals.

One important note about this survey is that they offered a MOBILE OPTION on their survey.  The logic was simple; with so many people carrying mobile phones, why not offer the options.  And the response rates proved out how right they were.

Survey Analytics has a mobile survey option over at SurveySwipe.   Try the introductory offer called “Instant Connect”  You can deliver your own surveys directly to your own customer list via smart phone or to targeted panel respondents.

Either way, if you’ve been putting of doing mobile research, start testing a survey or two on your own and see if you get similar results to the ones that Ipsos got.

 

Ivana Taylor is the publisher of DIYMarketers.com a resource for entrepreneurs who want do LESS marketing and make MORE money. In 2010 she ranked #21 out of 30,000 influential people on the Internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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2 comments on “Mobile Survey Response Rates ROCK
  1. anteia says:

    Nice blog,its good to know more about mobile research and its advantage. I recently read an interesting blog post about why engagement must be relevant to an employees specific responsibilities. Very interesting read, check it out http://skedx.com/employee-engagement/why-engagement-must-be-relevant-to-an-employees-specific-responsibilities

1 Pings/Trackbacks for "Mobile Survey Response Rates ROCK"
  1. [...] Mobile Survey Response Rates ROCK – Ivana Taylor over at the QuestionPro Blog calls our attention to a recent study in which a mobile response option was added to more traditional data collection methodologies. The results were impressive: 25,000 text message responses were received from 23,500 unique mobile numbers in reply to a single open question. [...]

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