How to Use Market Research for SEO Strategy

I ran across this question today — “Is market research important to SEO strategy?”

I’m familiar with the idea of doing RESEARCH – keyword research, industry research, even customer research, in order to come up with SEO insights.  But I really didn’t feel like I understood the role of market research within SEO strategy.

As it turns out a series of Focus.com experts had this one covered. Here are some of their responses:

Stan Sweeney: Qualitative researchers gathers the emotional behavior of a brand. Qualitative is more leading than large research samples. But, it takes a brand pro to listen to emotional responses.

Larry MacDonald: Market research is critical in SEO. Given that Google wants to present the most appropriate site in response to a search query, how can you optimize a site if you don’t know what people value find useful? Once you have gathered primary research, you can make content changes to reflect the preferences you have discovered

Marce Colucci: Market research as it pertains to SEO, is the step you must take BEFORE you establish your website and start doing SEO. It will determine what services/products you offer and how you will promote those services/products to the market. SEO is a methodical way of then getting those products and services known by your target market. SEO is very much about choosing the right keywords that your market will be searching for, and hence get your site in front of them more often than your competitors’ sites. The research required for a successul SEO strategy, involves researching what words and phrases most link your products and services to the searches that your target market will be conducting using Google, Yahoo and all the other search engines.

Any SEO experts out there?  What role does market research play in putting together a killer SEO strategy?

Ivana Taylor is the publisher of DIYMarketers.com a resource for entrepreneurs who want do LESS marketing and make MORE money. In 2010 she ranked #21 out of 30,000 influential people on the Internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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7 comments on “How to Use Market Research for SEO Strategy
  1. Bhavna says:

    Absolutely “better business is the primary aim of an Internet marketing service”,Keep it up and good work by updating the people.

  2. SEO Burnley says:

    It’s detrimental. Without doing your market research you have no idea what drives traffic. Before you can even consider which keywords to target you need to know what other people are targeting so you understand what direction to go in.

  3. Dan Allard says:

    I like this post, I guess I never realized how closely SEO, market research, and planning is tied together.

  4. I Think that market research is very important for SEO Strategy. Very Interesting Post about the Market Research. Keep continue………

    Thanks

  5. webdesign says:

    I’ve been surfing online more than 3 hours lately, but I never discovered any fascinating article like yours. It’s beautiful value enough for me. Personally, if all webmasters and bloggers made excellent content material as you did, the net will be a lot more useful than before.

  6. Brian says:

    Very interesting post, good points on SEO strategy!
    Thanks

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  7. Spyderco says:

    I use the market research to target specific niche keywords and to spy on competitors.