Northwest MRA – Spring Training Event

Late notice – but if you are in Market Research (and you are in the Northwest/California) – you might want to join the Northwest MRA in their Spring Educational Event at Napa Valley.

http://www.northwestmra.org/napa/
Cost : $125

Chris Robson from Parametric Marketing will be speaking in the event – he has a penchant for provocative thinking – and I suspect will be something along the lines of what Kathryn Korostoff talked about in her piece in the MRA Blog – Why DIY Research is Good for Everyone. I had the good fortune of meeting Chris Robson and Scott Liang from Parametric Marketing and I know they have some very provocative things to say about the Market Research business.

Side note : Why do professional market researchers call it “DIY Research” – I’d rather prefer “Self-Service Research”

Vivek Bhaskaran
President and CEO – Survey Analytics

As head of privately held Survey Analytics, Vivek is responsible for all aspects of strategy and direction.

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