Trendy vs Mainstream: How to Know the Difference

The Trendwatching site has pulled together a series of “people on the street” videos.  They asked people all over the world a series of questions.  What makes these videos so interesting is not just the presentation of the information – but the hi-resolution value of having the ability to watch the respondents’ body language as they respond to the questions.

Have You Heard

This video asks the respondents if they know what “web logging” is, then blogging. then Twittering, etc.  Take a look at the span of years involved in the answers.

What did you know about blogging in 2004?  Had you heard of Twitter in 2008?  How quickly does it take for something to go from trend to mainstream and is there any value in that?

What are your responses to this video?

What questions would you ask?

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Ivana Taylor is the publisher of DIYMNarketers.com a resource for entrepreneurs who want do LESS marketing and make MORE money. In 2010 she ranked #21 out of 30,000 influential people on the Internet. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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Posted in Branding, customer research

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