QuestionPro Blog

Usually an online survey tends to include both quantitative and qualitative questions. Analysis of the quantitative is obviously quite easy, using such tools as our real time summary report, grouping/segmentation tool, pivot tables, etc.

The qualitative analysis however, is much more challenging. There are numerous routes you can take, all of which involve expensive software or a great deal of time spent coding/tagging the data by hand.

One suggestion we’ve had from clients to handle the workload of analyzing qualitative data is to integrate QuestionPro with Amazon’s Mechanical Turk. If you haven’t heard of this service yet, its pretty smart: anyone can submit a request for a task to be completed, while workers can select from the tasks that they would like to get paid to complete.

Mechanical Turk offers an API interface, so naturally, the concept of linking QuestionPro with this API to tag your open ended data is the next logical step.

Would this be something that would be helpful to people? Please let us know by voting/commenting on the IdeaScale idea – we’d love to hear your feedback.

Further, if you’d like to participate in our beta of this tool, send me a note at blog at surveyanalytics.com or give me a call, +1-206-686-7070 ext 10.

More info:

• Amazon Mechanical Turk: https://www.mturk.com
• IdeaScale idea for voting: http://questionpro.ideascale.com