QuestionPro Blog

We get a lot of questions related to panel quality, and how to compare the sampling methods of various panel providers. ESOMAR has put together a standard list of 26 questions, and has asked each sample provider to speak to these questions. From ESOMAR:

These questions, in combination with additional information, will help researchers consider issues which influence whether an online sampling approach is fit for purpose in relation to a particular set of objectives; for example whether an online sample will be sufficiently representative and unbiased. They will help the researcher ensure that they receive what they expect from an online sample provider.

Its important to learn about each sample provider before you purchase your sample. I’ve included links below to the “ESOMAR 26″ for the sample providers that are integrated with QuestionPro. In addition, Peanut Labs is hosting a webinar tomorrow that’ll teach you how to learn to leverage the answers to these questions.