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Quirks – Article on IdeaScale and Collaborative Feedback

February 10, 2009 · Leave a Comment

Quirk's Marketing Research Review -  Quirks Marketing Research magazine, in its January issue published a piece I authored — “Thanks for Asking” – Embedded below is the article. For those of us with ADHD here are some of the major points:

  • Customer Engagement is as important (if not more) than Customer Satisfaction
  • Engagement comes with Listening more and Talking less
  • Engagement allows you to emotionally connect with your customers.

I’ve embedded the article below on scribd. If you have troubles please click on the link below.

Quirks – Thanks for Asking

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