I just thought I’d give some quick statistics on who uses QuestionPro and how they use it. This is important because surveys are a very broad topic. Surveys are used in various forms — from Employee satisfaction surveys to Market research to customer satisfaction and of course public opinion polls. Since we service such a wide variety of customers, one of the challenges we face constantly is the balance between being too technical in once vertical (say market research) which may not apply in other areas like Employee satisfaction.
Here are our numbers:
- Customer Satisfaction : 35%
- Market Research: 30%
- Employee Satisfaction/HR: 20%
- Other (Public Opinion polls, blog polls etc.): 15%
Now, why blog about this and how does that affect you?
Well, as you can see the solutions that we’ll enhance and propagate in the market will be primarily based on the needs of our core customer base – Lets call a spade a spade – they pay our bills and mortgages. I also believe sharing this information with our customers will allow you to understand our perception and viewpoint on how solutions and tools are developed – by understanding who our core customer base is.
What about traditional “business verticals” – like retail, finance etc?
We’ve done some research into this, and we actually believe that segmenting our customer base along traditional business verticals is actually counterproductive. As a general rule, QuestionPro is a technology solution provider, not a business consulting company. That’s the reason generally do not take on consulting projects and help users to actually define the survey itself. We’ve tried that and it’s a very lucrative business – but we’re simply not designed to do such work. If we were to do that, we’d have to have intricate knowledge of your business deeply to be able to really help you – which is what guys like McKinsey, At Kearney and over 1,000 independent/small consulting shops do. The only business that we have intricate knowledge about is the survey software business!
OK, What about Large companies Vs. Small/Mid-size businesses?
Here is where things get a little tricky. While I don’t want to give away too much information about why we are rocking the survey business, I can say that we have a healthy dose of both large companies and small companies — OK that really is not a detailed answer, but I can’t share specific details – I might give our competitors some good ideas!
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