I am here at the Web 2.0 conference in SF and sitting in and listening to Charlene Li and Josh Bernoff talk about their book - GroundSwell. Very fascinating. They talk about defining objectives before looking at technology for your social strategy.
Their key message for community development is :
What is your objective? Define your objective and make sure you can get executive buy-in. Dell has Micheal Dell personally buying into Dell IdeaStorm and of course Howard Schultz himself was pushing MyStarbucksIdeas -- With a killer PR effort.
- Listening
- Talking
- Energizing
- Support
- Embracing
Tips for success:
- Know your customers
- Measurable Objective (Choose one the items above)
- Start Small, but think Big -- get a pilot going, and then think about rolling it throughout your company
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