10 Research Inspired Marketing Tips for your Small Business

We’re well into January and I’m willing to bet that you’re looking for more great marketing tips to get customers, keep customers and make more money.  You’re in luck, because I’ve got ten awesome research-inspired marketing tips that will do just that.

Posted in Essay

Why Failure is a Good Thing

What was your most embarrassing moment? If you couldn’t come up with at least three of them, you are holding back on life and possibly the success you’ve been dreaming about.

Posted in Essay

Best Practices for Employee Feedback Surveys


Employee feedback surveys are huge. It seems nearly every company conducts one, or wants to conduct one, but where do you start? Here are some do’s and don’t’s for conducting employee feedback surveys.

Posted in Best Practice

Personalize That Survey!

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Custom variables. They sound super techy, and maybe sound a bit intimidating, but they’re actually pretty easy to use and easy to set up. Use them to personalize your survey and your survey invitations for your respondents!

Posted in QuestionPro

From holographic computing to questions to include in your next employee feedback survey – this week’s #FridayFive!

Can you believe it’s already Friday again? Neither can we. Looks like change is in the air this week! We look at holographic computing, how to make our respondents’ experience better; the benefit of a retail store remodel; lessons on automated social media posts; and what to include in your next employee feedback survey! That’s this week’s #FridayFive!

Posted in Uncategorized

How to Use Facebook Insights to Target Your Ideal Customer

What are you doing to build customer loyalty? With all the shiny bells-and-whistles strategies out there, it’s easy to forget about the one that is the obvious choice for low-cost, high-profit results — LOYALTY. The key to a strategy that builds loyalty is talking to your ideal customer.  Before you run a bunch of trial and error surveys — consider using Facebook Insights.  

Posted in customer research

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