Going beyond the email campaign

You’ve created your survey – now it’s time to get people to take it! While distributing via an email campaign is the traditional way to get your survey visible, it’s is far from the only way to increase your survey’s visibility. You can easily combine some survey distribution best practices with QuestionPro’s capabilities to get your survey in front of as many users as possible. Once your survey is created, go to “Send Survey.” You should see a screen like the one shown below. Included are a whopping 15 options for sharing your survey right from QuestionPro! Let’s walk through

Posted in Best Practice, customer research, marketing strategy, Training

Low Cost Market Research Tips for Startups

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Every year close to 700,000 small business close their doors.  There are lots of articles about the causes of small business failure, and when you look at all of them, the two big ones that stand out are: Not selling the right stuff Not selling to the right customer

Posted in marketing strategy

#FridayFive – Stories from Around the Web

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Friday is here again, and that means it’s time for the #FridayFive! Here is where we provide you with five articles from around the web that relate to market research, small business and marketing. Enjoy your weekend everyone!   The Facebook marketing free ride is over (InsideFacebook) Justin Lafferty writing for Inside Facebook explains how marketing on Facebook is truly no longer a free ride, and explains what to do to help supplement the changes.   What’s hot in market research? (NewMR) What’s the latest in market research? Ray Poynter goes over a few hot, bubbling and not so hot

Posted in Uncategorized

A SWOT Analysis Template For The Overwhelmed Marketer

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With the summer winding down and fall just around the corner, you’re probably starting to start looking back on the year that’s passed and looking forward into 2015.  It’s market and business planning time!  In today’s article, I wanted to share a powerful way to do the tried and true SWOT analysis.

Posted in Best Practice

Now You Can See Your QuestionPro Platform in 5 Languages!

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Yes, English has become the standard language of the internet, but I’ve always been in awe of people all over the world having to use their favorite applications in a “foreign” language. Just doesn’t seem fair.

Posted in Feature Enhancements

Use Customer Feedback to Launch Your Advocacy Program

Customer advocacy is a hot new trend. Well, not really.  Advocacy, loyalty, referrals, engagement — a dollar by any other name, spends the same.  But I digress.  Advocacy; the idea of having not just engaged customers, or loyal customers, but having customers who love you enough to rave about you to their friends, family and colleagues.  It’s truly the holy grail of marketing.

Posted in Best Practice

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