Friday is upon us once more, which means it’s time for another #FridayFive! This is where we gather 5 relevant articles that relate to market research, marketing and small business. Hope everyone has a great weekend! 4 Steps to Business Efficiency (SmallBizDaily) How efficient is your business? Lucinda Smith goes over 4 steps to create efficiency within your workplace. Strengths and Limitations of the Customer Effort Score (ResearchAccess) Aaron Turner writing for Research Access covers the Customer Effort Score and details the score’s weaknesses and strengths.
Of course, I’m over-simplifying, but not really. According to a Harvard Business Review Study called US Banking Customer Satisfaction Study written by Dr. Paul M. Dholakia and Vicki G. Morwitz, simply going through the process of running a customer satisfaction study will double customer loyalty.
If you’re still thinking that all you can use surveys for is collecting feedback — then you are missing out on a HUGE sales opportunity.
Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying that “too many cooks spoil the broth”. Having one set of instructions, even if they are flawed, is preferable to having two sets of perfect directions that, when enacted together without reference to each other, cause havoc.
Friday is here once again and that means it’s time for another #FridayFive! This is where we provide you with 5 articles that are relevant to market research, small business and marketing. Visual Social Marketing 101 (Mashable) If you’re a business owner and you’ve never thought to use Vine, Snapchat or Instagram, Seth Fiegerman writing for Mashable gives a few examples of how it can be successfully done. 8 Must Answer Questions Before You Start Inbound Marketing (Business2Community) Thinking on starting an inbound marketing campaign? Bill Faeth, President of Inbound Marketing Agents, goes over 8 questions to ask…
It shouldn’t surprise you the personalization came up as a customer service trend for 2014. Today’s internet and social media technology make personal interactions with your customers so ridiculously affordable and low-tech, that this is a trend you should start looking at implementing right after you finish reading this article. I’m going to lead you through it, so relax and enjoy the ride.