#FridayFive: Stories From Around the Web

Every week, we gleefully scour the web for interesting articles about market research, marketing, and small business trends and bring you five that we thought you might like to read, too. This week, our selection covers wearable and implantable tech, more on the mobile survey trend, and more.

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How to Market to the Wealthy

market to the wealthy

Marketing seems always to be characterized by conflicting ideals and best practices when it comes to affluent customers: Focus on value, but build a distinctive brand. Appeal to a wide base, but don’t make the product so widely available. The list of conflicts goes on and on when it comes to marketing a product to those with higher incomes, but there are some basic rules that can overcome these contrasts and help any fledgling company make inroads into higher-income buying groups in any industry. These basic principles will shape a marketing effort, define a product, and appeal directly to the

Posted in Branding

[Webinar] QuestionPro+iBeacon: Location-Based Research Made Easy

questionpro_banner_nov12th

Last week I offered a slightly whimsical teaser of our upcoming webinar: “QuestionPro+iBeacon: Hyperlocal Research Made Easy.” But really the topic is not one to trifle with – for any business with a physical location, it’s actually pretty disruptive technology and deserves attention. In addition, we’re now in unchartered mobile connectivity territory: mobile users are now accessing the web via mobile apps more than through web browsers for the first time in history. So today I’d like to fill in the “But why should I attend this webinar?” gap a little more completely. Without further ado, I present: The Top

Posted in customer research, Feature Enhancements, New Feature, Webinar

Go Mobile, My Child!

By Axlbest (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

One of the stories that we highlighted in our #FridayFive post had to do with findings from neuroscience and its effects on marketing. The findings don’t just affect marketing, though. Let’s look at what they mean for the world of market research, too.

Posted in Best Practice, Market Info/News, Research Tools and Apps, StatGeek 101, Training

Get Survey Data in Google Analytics!

googleanalytics

If you saw our October Updates post, you saw that our biggest update this month is that you can now integrate Google Analytics with your surveys. Let’s take a look at what this means for you!

Posted in New Feature, QuestionPro, Research Tools and Apps

#FridayFive: Stories From Around the Web

FridayFive

If you’ve followed us long, you know that each Friday, we give a roundup of a five articles that caught our attention this week from the fields of marketing, market research, and small business. Let’s take a look at this week’s #FridayFive!

Posted in Uncategorized