#FridayFive – Stories from Around the Web

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Well it’s Friday again and time for another #FridayFive! This is where we bring you 5 articles that are related to market research, marketing and small business. Please enjoy and have a great weekend!   What You Should Measure in Your Marketing—and Why (MarketingsProfs) Measuring for the sake of tracking activity without clarity of the expected impact and value becomes a time-consuming, meaningless exercise. In this article, Laura Patterson covers the “why” of marketing measures.   To Compete With Giants, ‘Bring Your Small-Business Game’ (Entrepreneur) When competing against giants in an industry, people have to be your secret weapon. Catherine

Posted in Uncategorized

Launch Your Next Online Survey in Less Than 30 Minutes

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You don’t have to be a market research expert or professional to launch a professional survey.  That’s because QuestionPro has dozens of pre-designed survey templates that you can use for your next survey. First, click on “Create a survey” and then select “Copy a survey template” A window will open up that looks like this:   See where it says “Template category”?  When you click on that you’ll see 12 categories.  Each category has several surveys to choose from.  The default is “most popular surveys” where you’ll see the most popular surveys across a variety of categories. All you have

Posted in Feature Enhancements

7 Customer Feedback #Fails That Will Drive Your Business Into the Ground

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Steve Jobs didn’t believe in market research.  I think he said something like “It’s the consumer’s job to know what they want” and the unsaid is that it’s the researchers’ job to ferret out what that is. You could also assume that he was alluding to the fact that the numbers or the data is NOT the holy grail of decision making.  There are a few important things that market research, no matter how good could never really uncover. 

Posted in customer research

The Easy Way to Create an Ideal Customer Profile

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According to the SBA, 95% of small businesses fail within the first 5 years. One of the main reasons these businesses fail is the lack of a clearly defined target audience. If asked, many small business owners will say that their target audience is stay at home moms, college students, or middle-aged men. That’s too general of an audience for the end result to be profitable.  Some will even say that they don’t have a specific target audience their products or services are for everyone. That’s a mistake that is all too familiar to thousands of aspiring entrepreneurs. When you

Posted in customer research

#FridayFive – Stories from Around the Web

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Friday is upon us once more, which means it’s time for another #FridayFive! This is where we gather 5 relevant articles that relate to market research, marketing and small business. Hope everyone has a great weekend!   4 Steps to Business Efficiency (SmallBizDaily) How efficient is your business? Lucinda Smith goes over 4 steps to create efficiency within your workplace.   Strengths and Limitations of the Customer Effort Score (ResearchAccess) Aaron Turner writing for Research Access covers the Customer Effort Score and details the score’s weaknesses and strengths.  

Posted in Uncategorized

The Easiest Way to Grow Sales and Double Customer Loyalty – Send a Survey and Do NOTHING

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Of course, I’m over-simplifying, but not really.  According to a Harvard Business Review Study called US Banking Customer Satisfaction Study written by Dr. Paul M. Dholakia and Vicki G. Morwitz, simply going through the process of running a customer satisfaction study will double customer loyalty.

Posted in Best Practice

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