New Edu Series Kicks off with Rating Scales [VIDEO]

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We’ve launched a new focus to support our customers by providing education on research best practices, and we’re starting with one of the most popular – and problematic – areas of online surveys:

RATING SCALES

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Posted in Video Learning Series

Friday Five: Stories from Around the Web

Here are 5 stories that we thought would be great to share with you guys . Have a great weekend everybody!

 

The 4 Futures of Market Research – GreenBook Blog

Kristof De Wulf, CEO of Insites Consulting shows us the future of market research by examining DIY tools, big data and tapping into consumer collaboration.

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Posted in Uncategorized

Use Social Media as Your Word of Mouth Marketing Strategy

Marketing isn’t about what you DO, it’s about who you ARE.

This is a phrase that I’ve been repeating like a mantra to anyone who will listen.  I’m really committed to this point of view for entirely practical reasons; a 24/7 always on and always connected world, doesn’t leave much room for fake marketing messages.  The BP oil spill, Anthony Weiner are just a few examples of the folks you didn’t get that message.  You don’t want to be like those guys.SONY DSC

This same phenomenon is in play when it comes to word of mouth marketing and social media.  These all appear to come for free, but you and I know better than that.

The bulk of your investment will come in getting VERY clear about who you are, what sets you apart and why your ideal customer should choose you.  But once you’ve got those straightened out, the communication portion of the puzzle is not only easy, but fun.

Let me show you some examples of savvy businesses who have taken traditional word-of-mouth, referral marketing and direct marketing principles and combined them with today’s technologies of e-mail, blogging, videos and social media to build their brand and clear a path to their door.

E-Mail and Direct Marketing

Hedgehog Leatherworks provides hand-made knife sheaths for survival enthusiasts.  Paul Schieter, the founder and CEO of Hedgehog uses a 3-pronged approach to connecting with his customers: e-mail, video and involvement with customers.  In fact, he promises his web site visitors that he will NOT deluge them  with  e-mails, brochures and pesky salesmen.  They follow a tight marketing strategy that builds relationships with their customer community and builds referrals.   Pull together your customer lists and identify your best, most loyal, profitable customers .  Build an advisory board, converse with them about what they like, what they don’t and what they’d rather have.

Video

BlendTec: Will it Blend?  The viral sensation of BlendTec on YouTube  gives a whole new meaning to the word DEMO.   The key to using this strategy is to not take your product or process for granted.  As the story goes, BlendTec used some extreme testing to make sure the product was up to their standards.  When George Wright (the marketing director) saw this, he couldn’t believe it.  Besides, there’s something wickedly wrong and fun about destroying a variety high priced items. In what ways can YOU creatively demonstrate your product or service.  Why not show your customers HOW you make your product or deliver your service.  If you still need inspiration, check out Mike Michalwicz, entrepreneur and author of Toilet Paper Entrepreneur as he explains principles from his book via video.

Blogs

Best Western’s “On the Go with Amy” Blog:  Best Western hired Amy, an avid traveler who started a blog that discusses her travel experiences.  There’s a category there called “Why Best Western.”  At first I thought it would be shameless plugging for the brand – but – it’s very realHomeGoods recruited some of their customers to write for their blog – it reads like friends sharing tips at a party, it promotes items they sell and builds sales and community.

Twitter, Facebook and other Social Media

Southwest Airlines uses twitter to let customers know of special deals and offers. GM is using Twitter to keep their followers updated on the on-going crisis and their development of new technologies.  Facebook has had the capability to build groups and companies have taken advantage of that.  Accenture has several groups going for their employees while GAP has an interesting space where they promote their fashion and customer comment on clothes they’ve purchased, available offers and even casting calls for commercials.  Think about these social media tools as a sort of news feed/chat room.

This Might Work for THEM, But What About ME?

If you’re in a business that doesn’t have millions of customers and you’re wondering how to use this for yourself , don’t be shy.  Tell your customers that you have a blog and that you are on Twitter and Facebook.  Put your links and identifications on your business cards, your web sites, your invoices – anywhere customers will see them.  Be sure to tell your customers what they can expect and how you would like them to interact with you.

There is a reason why word-of-mouth and referral marketing develop the most loyal, happy and profitable customers .  It  is a marketing strategy that requires an investment of time, effort and putting yourself and your personality behind ever interaction.  For those people and companies that have more time, energy and authenticity to invest than money – this is a strategy to start now.

Posted in Best Practice

Your Surveys Are Valuable Sales Tools — See How

Have you ever noticed that whenever it’s time for budget cuts, marketing programs and market research are always at the top of the list?  That’s because these activities tend to fall into the “nice to have or nice to do” category of expenses rather than the “must do” category.  I mean, when have you ever seen a company cut down on production or sales when times are tough and they need to get orders in and push orders out?

Exactly.

Well, today is the day I’m going to give you a much-needed contextual whack on the side of the head.  Today I’m going to show you how you can use your survey tool as a valuable “trigger event” predictor that will help you bring sales through the door — and look like a hero.

Trigger events are all around you and they are sales just waiting for you to close them– you just have to see them

Craig Elias is the man behind the “Trigger Event” — or perhaps he calls it “Event Trigger”, any way you slice it, he has made a profitable living paying attention to those small actions potential buyers take that signal a big purchase.  If you want more details than I’m going to cover here, check out his blog or better yet, pick up a copy of his book , Shift .

Here’s how trigger events work.  There are incidents or events that occur that prompt or trigger us to go looking for a product, service — solution.  For example, pregnancy is a trigger event, as is buying a house or getting married.  You get the idea; an event happens and suddenly you’re in the market for a whole lot of things.

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This is where your surveys can come in really handy.

  1. Segment your customer list.  This is critical because your customers will be frustrated and unsubscribe if you send them unrelated messages and surveys.
  2. Design several surveys designed to tag and measure your customers’ progress along an event cycle.  For each segment, you’ll want to design a survey (or surveys) that pinpoint your customers “location” on a purchasing event timeline.  For example; have you had a baby in the last 6 months?
  3. Send surveys regularly to catch an event trigger and market to it.

The real business benefit to your organization will be not only having a closer connection to what’s happening in your customers’ lives, but actually being able to track and predict where they are in your selling cycle.

 

 

Posted in Best Practice

QuestionPro.Com back online

QuestionPro servers are back online, again we apologize for the inconvenience but a time-sensitive update was required. Accounts should be fully accessible again.

Thank you again for your patience!

Posted in Status

Service temporarily down for maintenance

QuestionPro’s servers will be temporarily unavailable for approximately one hour to perform needed maintenance. We apologize for the inconvenience. As I understand it, the service will be unavailable for approximately 1 hour.

Thank you for your patience!

Posted in Status
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