#FridayFive: Stories from Around the Web

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Friday is here again which means here’s another #FridayFive! This is where we provide you with five great web articles that relate to marketing, market research and small business.   Five Reasons 8 Out Of 10 Businesses Fail (Forbes) Any small business owner has probably heard the stat 80% of businesses fail. Learn why from Forbes contributor Eric Wagner.   Four Reasons That Surveys Behave Badly And What You Can Do About It (GreenBook) Are you planning on conducting a survey? Here are some things that may go wrong and what you can do understand and prevent it.   5

Posted in Uncategorized

How to Start Marketing to Men

selling to men

Last week I wrote a quick article on marketing to women. So you shouldn’t be surprised that I’m going to give equal time to the guys in this article.

Posted in Best Practice

New QuestionPro Help Center Launched!

QuestionPro Help Center

As easy and intuitive as it is to use, QuestionPro is also powerful feedback software. And while we gladly field support requests in real-time through 24×7 live chat support, email, and phone, we are also focused on providing detailed self-service help and support.

Posted in New Feature

Updated: 4 Scales Every Researcher Should Remember!

One of our most-viewed articles is an article about four scales every researcher should remember. Since that post was written, some changes have taken place that have affected the four scales, so we figured it was time for an update! Here, we’ll dive into a bit more about considerations behind which scale or question type you should be using, as well as an update on the most powerful questions that can drive insight into what your respondents are thinking.

Posted in StatGeek 101, Training

(Net) Promote That Score!

Net Promoter Score Question Type

One of the industry standards for determining customer satisfaction and loyalty is the Net Promoter Score question. If you haven’t heard of NPS, you’ve likely seen it in action: rating an experience or a product on a scale of 0 to 10. It is also the only industry satisfaction question to use a full 11-point scale. But do you know what each of the numbers actually means and how to use the question in a feedback experience?

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#FridayFive: Stories from Around the Web

friday-five-1temp

It’s Friday again and time for another #FridayFive! This is where we give you five articles which relate to small business, market research and marketing. Have a great weekend everybody!   How to Measure Your Progress? (SmallBizDaily) It takes more than setting a goal to make it a reality. People/process coach Gary Minor describes some techniques you can perform in the meantime to help.   Why Your Data Visualization Should Be Like Lady Gaga’s Eyeliner (GreenBook) Contributor David Mazva explains how market researchers should be drawing attention not only to data, but specifically the right kinds of data.   How

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