This week, we explore a wide range of topics: how employee advocacy can help your company achieve its objectives; how to delight customers who might otherwise be walking away upset; how to write a SQL query; which online forms garner the best customer conversions; and two MR industry greats. Welcome to the #FridayFive! Making the Case for Employee Advocacy — Dynamic Signal Blog Employee advocacy: letting your employees become natural advocates for your company. Check out this blog post listing five use case scenarios where employee advocacy can contribute to the company’s own goals. How to Turn a Customer Disaster…
Anything web-related seems to be changing at light-speed these days. The term “banner blindness” has come up this year to indicate the widespread decline of banners’ ability to capture our attention. And with the metric of 15 seconds spent on a page, how can we grab our visitors’ attention to keep them on our site for more than those 15 seconds?
In the Market Analysis section of your business plan, you will have to answer many market research questions. What demographic is your product or service most likely to appeal to? What is the forecast for the industry you are in? How have other products or services similar to your own done over time? What are your competitors doing right or wrong and how can you capitalize on any market openings?
There are only three things that you want when it comes to your website; traffic, engagement and conversions. For the sake of this article, I’m going to focus on the last two; engagement and conversions because getting lots of traffic without engagement and conversions is meaningless.
From Ikea’s success to Radioshack’s demise, this week, there were some fascinating gems regarding marketing and market research. Check out this week’s #FridayFive round-up!
You already know that market research is important to the development of your business regardless of the size. Yet, it can also be overwhelming to figure out what you need to know, and how to conduct your research. So we’ve put together these five tips to help simplify market research and get you started on the journey to soaring sales.