Does Your Marketing Repel Your Ideal Prospects? Try Inbound Marketing

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When it comes to marketing, you need to realize that not all memorable advertising works to your benefit. Some methods of getting your name out there has the opposite of the desired effect, leading to you lose customers rather than gain them. This is why the most innovative companies are acting on less obtrusive campaigns, particularly those that deal with inbound marketing. Through this piece you will find out what inbound marketing is, why it works, and how to do it.

Posted in Best Practice

Enhancement Spotlight: Answer Library!

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If you’ve ever wished there was an easy way to add frequently-used answer options to your survey questions, you’re in luck! We recently updated the answer library and think you’ll appreciate the new breadth and depth of options available for your surveys!

Posted in Feature Enhancements, QuestionPro

Top Ten Survey Writing Tips

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You’ve been tasked with writing a survey. The only thing is…you’ve never written a survey. While writing a survey isn’t too hard to do, here are ten best practice tips you should know before you start.

Posted in Best Practice

ATOMS; 1 tool to rule ‘em all; noob MR pros; Benedict “Big Data” Cumberbatch; 10 trends for ’15. This is today’s #FridayFive.

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What a week of thought-provoking content! Today’s dose of #FridayFive is packed with mind-boggling commentary you want to read about. Trust me. Just read it. Like, now.

Posted in #FridayFive, Market Info/News

5 Things You Should Have Been Doing On Twitter

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You might be wondering why I’m writing about Twitter on a market research site.  You already know that Twitter is often the place to go for the most immediate source of news — not to mention customer service.  But if you really want to ultimately use Twitter as a resource for connecting with your clients, customers and audience so that they share their insights with you, then there are a few things you need to be doing.

Posted in Best Practice

QuestionPro Acquires RapidEngage!

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Here at QuestionPro, we’re all about finding ways to keep improving your experience and are constantly looking for new and innovative means for you to gather feedback. So, today, we’re excited to announce we’ve acquired RapidEngage, a website engagement micro-survey platform! We’re excited because of the new features and enhancements you’ll get to enjoy as a result.

Posted in Feature Enhancements, FuturePeek, Market Info/News, News, QuestionPro, Research Tools and Apps

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