Rensis Likert and the Likert scale


Likert. Likely, if you’ve heard the term, you’re familiar with the fact that the term is typically associated with a scale. But do you know the history behind the Likert scale, and what is a true Likert versus a “Likert-style” scale? Let’s elaborate.

Posted in Best Practice

Listen up!


Last week, an article about loyalty programs caught my attention. Loyalty program signups have gone up, but loyalty program participation has gone down. Not only that, those involved in loyalty programs don’t seem to feel like any program is really hitting the mark they expect it to hit. What’s the takeaway for us?

Posted in Best Practice, Webinar

Mobile is big; loyalty program participation dropping; CRM set to grow fast; a GRIT study; and vinyl is making its comeback. Check out this week’s #FridayFive!


Research is here to prove mobile is big and getting bigger! We also look at some research about loyalty programs gaining more clients but dropping in engagement; why you might be wishing you hadn’t gotten rid of your parents’ record player 5 years ago; customer relationship management (CRM) tools are expected to grow big this year; and GRIT Consumer Participation in Research CPR Report is here! That’s this week’s #FridayFive.

Posted in #FridayFive

Watch Out for Customer Survey Scams! Follow These Best Practices

It’s no wonder survey response rates are down to an average of 2% these days!  Not only are your customers TIRED of taking your surveys, there’s a rash of customer survey scams out there that are a gateway for identity theft!  

Posted in customer research

Check us out at IIeX 2015 LatAm


IIeX 2015 LatAm, hosted by Greenbook and AMAI, is an opportunity for sharing and learning about innovations in the world of consumer insights. Here’s how we’re involved this year.

Posted in Market Info/News

New Global Rewards


Yesterday, we announced our expansion into Latin America. We’re still pretty excited about growing in the LatAm market, working with customer insights and market research professionals there. We also promised in late February that one of the new features to be added to QuestionPro in March was going to be the global VISA virtual gift cards. Well, we’re happy to say – we’ve delivered. Using Rewards While there is some debate about whether adding rewards to a survey might bias the responses, there is no doubt that including a reward of some type to your survey will definitely increase the

Posted in Feature Enhancements

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