#FridayFive – Stories from Around the Web

friday-five-1temp

Another week has passed and it’s Friday again, which means another #FridayFive is here! This is where we give you five relevant articles related to market research, small business and marketing. Hope everyone has a fun and safe Labor Day weekend!   3 Most Dangerous Half Truths in Entrepreneurship (Small Biz Trends) You’ve heard them before, but how true can they be? Tim Berry, Founder and President of Palo Alto Software, goes over 3 “half-truths” commonly heard when pursuing entrepreneurship.   10 Tips for Navigating Family Life as an Entrepreneur (Fox Business News) Are you trying to run your own business and

Posted in Uncategorized

How to Engage Your Customers in New Product and Service Development

engage customers with surveys

What if I told you that you could start selling a product or service BEFORE it’s developed?  That sounds absolutely crazy and it turns the tables on a traditional product development cycle.  But this is a viable cost-saving, profit building strategy that a lot of entrepreneurs are using.  It also goes by the name of “minimum viable product” in some industries.

Posted in customer research

How Surveying Customers Can Actually Increase Sales

Maintaining and building a customer base is the key to good business. While acquiring new customers is more difficult than maintaining existing ones, it is still crucial to keep existing customers while enticing new ones. Surveys are a great way to do both. Research has found that simply asking the customer how a business was performing is a great way to keep current customers satisfied and earn new customers as well. Surveys can help a business keep abreast of what customers need both now and in the future.

Posted in Best Practice

Putting Customer Feedback to Work

problem, analysis, and solution

We’ve talked a lot about getting customer feedback and why it’s important. We have a variety of tools available to help you get started: survey templates for various industries, a few blog posts about the topic, and our software to put it all together. Once you get a feedback program going, though, what next?

Posted in Best Practice, Case Study, customer research, Decision Making

20 Not-so-Obvious Questions to Ask Your Customer on Your Survey

Sometimes the toughest part of getting customer feedback is knowing what information to collect and what questions to ask.  It’s so tough, in fact, that there are some users who turn into a pillar of salt when confronted with the dreaded — “Create a Survey” button and have to choose “New Survey” to create a survey from scratch.

Posted in customer research

#FridayFive – Stories from Around the Web

friday-five-1temp

Well it’s Friday again, and time for another #FridayFive! This is where we give you articles that are relevant to small business, marketing, and market research. Have a great weekend!   Why beacons are a game changer in mobile research (NewMR) Location based research: it’s quickly becoming the future. Ray Poynter of NewMR explains what beacons are and how they will shape the future of market research.   Who Are The Top 25+ Market Research Influencers On Twitter? (GreenBook) Have you ever wondered who the top market research influencers are on Twitter? Look no further! This is also presented with

Posted in Uncategorized