Each chart represents one simple piece of data. Any guesses what that data might be?
It’s time for the lazy, hazy days of summer; the days are longer and that means that there are a few more hours of extra time to spend reading before your head hits the pillow (or before your fingers hit the keyboard in the morning.) But who has time to search for the best books to read?
Crafting a story from your data can be daunting. Crafting a story that your audience will find compelling is even more daunting. And trying to find a way to do that with market research information, in a way that both answers your stakeholders’ needs while also sharing the information they need to hear…well, that can just take the cake in dauntingness! Here are some ideas we can learn from storytellers about how to create a story that will resonate with your audience.
I’ve just returned from an influencer conference hosted by CEB (The Corporate Executive Board) the world’s largest member based advisory company and an organization devoted to gathering and analyzing insights about small business owners.
In November 2014, Greenbook released a blog post related to an addendum study conducted among market research professionals about their latest market research study. This was done as an addition to the fall GRIT study, a regular study conducted by Greenbook to review the state of the market research industry, including responses from market research providers and clients. One of the items discovered by this addendum study showed that we are poor storytellers. What exactly does that mean?